Video Singles

Soup Up Your Sales Team! A Self-Storage Owner’s Guide to Powerful Staff Performance

Sat, 25 Jun 2022 04:31:07 GMT

Learn how key performance metrics, training and tactics can help your team improve sales and close self-storage rentals faster. You’ll also get insight on compensation and other staff-strengthening strategies.

Speaker: Phil Murphy, President, Next Door Self Storage
Format: Streaming video
Duration: Approximately 45 minutes

Soup Up Your Sales Team! A Self-Storage Owner’s Guide to Powerful Staff Performance

Self-storage operational success is largely predicated on the power of your facility sales team. In this session, learn from a fellow owner how to set key performance metrics and the benefits of sharing them with employees. You’ll also get ideas for providing ongoing training, tactics to help your team close rentals faster, insight to performance-based compensation and other staff-strengthening strategies.

You’ll learn:

How to identify key operational areas where leads are lost
The benefits of providing ongoing learning opportunities
Proven tactics to help your team close sales more quickly
How to structure bonuses and performance-based compensation
The benefits and application of team goal-setting

This product is also included as part of the following discount packages:

The 5 Levers Every Self-Storage Manager Must Pull to Maximize Facility Revenue

Sat, 25 Jun 2022 04:12:20 GMT

Our presenter will walk you through five critical “levers” that drive facility revenue. When used correctly, they can help you get the most out of the business and increase income up to 50% over two years!

Speaker: Brooks Lumpkin, Owner, Southeast Storage
Format: Streaming video
Duration: Approximately 49 minutes

The 5 Levers Every Self-Storage Manager Must Pull to Maximize Facility Revenue

The best self-storage operators earn more profit per rental than lesser competitors. They know how and where to find extra dollars, and their efforts compound enormously over time. Our presenter will walk you through five critical “levers” that drive facility revenue. When used correctly, they can help you get the most out of the business you manage and increase income up to 50% over two years!

You’ll learn:

How to properly manage physical occupancy
Which rental-rate promotions are appealing and most effective
How to leverage rates with existing tenants to consistently increase revenue
Strategies to increase sales per move-in
How to position tenant insurance and protection programs for profit

This product is also included as part of the following discount packages:

Technology You Must Use in Self-Storage Today: What You Gain by Adopting and Lose by Skimping

Sat, 25 Jun 2022 03:35:31 GMT

In this session, our presenter offers insight to the self-storage technology tools you should be using to better streamline processes, increase leads and rentals, and drive revenue growth.

Speaker: Stephen Sandecki, Chief Marketing and Technology Officer, Store Space Self Storage
Format: Streaming video
Duration: Approximately 47 minutes

Technology You Must Use in Self-Storage Today: What You Gain by Adopting and Lose by Skimping

When was the last time you thought about your self-storage technology? It goes beyond a cell phone and point-of-sale device. It's a combination of hardware and software that streamlines processes, increases leads and rentals, and drives revenue growth. Our presenter will offer insight on the tools you should be using to take your business to the next level.

You’ll learn:

The mistakes new operators make by skimping on technology
How to use technology to set rates and perform better during lease-up and stabilization
How business-intelligence software can level the playing field with deep-pocket competitors
How to increase manager efficiency and store performance
The future of technology, from smart units to sustainability trends to SaaS offerings

This product is also included as part of the following discount packages:

Breaking Barriers, Building Bridges: Getting Municipal Buy-In for Your Self-Storage Project

Sat, 25 Jun 2022 02:17:11 GMT

Getting municipalities to view self-storage projects favorably can be a challenge. Our presenter will show you how to navigate the process to help make opening your next location easier.

Speaker: Dallas Cothrum, CEO, Masterplan
Format: Streaming video
Duration: Approximately 52 minutes

Breaking Barriers, Building Bridges: Getting Municipal Buy-In for Your Self-Storage Project

Bringing a project to a municipality can be tough, as self-storage is among the least understood land uses. There are also zoning hurdles that typically exclude storage or relegate it to industrial areas, plus constant updates to laws and processes. Our presenter will share what you need to know about the municipal side and how to make opening your new location easier.

You'll learn:

How to navigate municipal processes and how they differ
How to help cities embrace self-storage
The tax benefits self-storage provides vs. the resources it uses
How to overcome outdated land-use concerns
How to promote the benefits of self-storage to a community

This product is also included as part of the following discount packages:

Self-Storage Investing Panel: How to Shake ‘Analysis Paralysis’ and Pursue Your Industry Dream

Sat, 25 Jun 2022 03:55:11 GMT

Many investors new to self-storage can get paralyzed by indecision. Our presenters will discuss how to modify your mindset to quickly validate a project’s viability based on facts, not emotions.

Moderator: Katherine D’Agostino, Founder and Owner, Self-Storage Ninjas
Panelists: Fernando Angelucci, President, Titan Wealth Group; Mark Helm, Owner, Q-2 Self-Storage; Stacy Rossetti, Investor and Coach, StorageNerds
Format: Streaming video
Duration: Approximately 50 minutes

Self-Storage Investing Panel: How to Shake ‘Analysis Paralysis’ and Pursue Your Industry Dream

A mistake many investors make when entering the self-storage industry is being paralyzed by indecision, which leads to a failure to act in timely fashion. It’s easy to get overwhelmed, but there are strategies you can use to feed momentum. Our presenters will discuss how to modify your mindset to quickly validate a project’s viability. Learn to make decisions based on facts, not emotions.

You’ll learn:

How to take the emotion out of investment decision-making
How to identify, evaluate and conduct due diligence
Basic steps of development, financing and building
How to create a support group that will hold you accountable
The most common investing mistakes and how to avoid them

This product is also included as part of the following discount packages:

Wild Weather Ahead! What Self-Storage Operators Need to Be Prepared

Sat, 25 Jun 2022 04:46:52 GMT

Natural disasters can cripple a self-storage business. Learn the keys to an emergency-response plan, steps you can take to protect your property, what you need to know about insurance coverage and more.

Speaker: Mike Schofield, CEO, MiniCo Insurance Agency
Format: Streaming video
Duration: Approximately 49 minutes

Wild Weather Ahead! What Self-Storage Operators Need to Be Prepared

Natural disasters are becoming more frequent and severe, from monster hail and tornadoes to floods and wildfires. They can strike in any area and cripple a self-storage business. What can you do to prepare and, therefore, minimize the negative impact? Our presenter will share the keys to an emergency-response plan, steps you can take to protect your property, what you need to know about insurance coverage and more.

You’ll learn:

What your emergency-response plan must cover
Actions you can take to minimize the effect of “wild” weather events
Critical steps to follow when disaster strikes
Case studies of actual weather incidents and what they cost
What you need to know about insurance coverage and weather-related claims

This product is also included as part of the following discount packages:

Building and Refining an Operations Budget: The Financial Plan You Need for Self-Storage Success

Sat, 25 Jun 2022 04:33:13 GMT

Our presenter will discuss what your self-storage operations budget should include, who should be involved in the financial-planning discussion, and ways to keep your facility on track to meet projections.

Speaker: Christina Rita, Chief Operating Officer, StoragePro Management Inc.
Format: Streaming video
Duration: Approximately 33 minutes

Building and Refining an Operations Budget: The Financial Plan You Need for Self-Storage Success

If you want to protect the financial health of your self-storage business, you need an operations budget. If you don’t have one, it’s time to build it. If you do, it could probably use some fine-tuning. Our presenter will discuss what your plan should include, who should be involved in the discussion, and ways to keep your facility on track to meet projections.

You’ll learn:

Why having an operations budget is non-negotiable
Key items to include for revenue and expenses
Line items that are often overlooked
Strategies to help your business stay on track
How to use your budget to meet long-term business goals

This product is also included as part of the following discount packages:

Changing the Psychology of Self-Storage Rentals: A Tiered-Value Approach to Unit Pricing

Sat, 25 Jun 2022 04:15:28 GMT

Have you considered giving prospects unit and pricing choices based on key attributes? Our presenter will share data on the impact taking a tiered-value approach can have on conversions and rentals.

Speaker: John Jordan, Co-Founder, Go Local Interactive
Format: Streaming video
Duration: Approximately 40 minutes

Changing the Psychology of Self-Storage Rentals: A Tiered-Value Approach to Unit Pricing

Consumers love options, and the smart self-storage operator provides them. Rather than give prospects straight sizing and rates for available units, consider a tiered-value approach to pricing that allows them to choose based on key attributes such as drive-up vs. interior, climate-controlled vs. traditional, first floor vs. elevator access, etc. Our presenter will share performance data on this tactic including its impact on conversion rates and rentals.

You’ll learn:

Why a tiered-value approach simplifies the buying process
How to implement a value-based pricing strategy
Which options perform best at driving rentals
How to properly measure and evaluate success
The impact value-based pricing has on conversion rates

This product is also included as part of the following discount packages:

Transitioning From Traditional to Automated Self-Storage … It’s Easier and Cheaper Than You Think!

Sat, 25 Jun 2022 03:38:00 GMT

Our presenter will discuss how to successfully run an automated self-storage facility, including how to transition from manned to unmanned and how to increase revenue and asset value via this business model.

Speaker: Bob Copper, Owner and Consultant, Copper Storage Solutions and Self Storage 101
Format: Streaming video
Duration: Approximately 47 minutes

Transitioning from Traditional to Automated Self-Storage … It’s Easier and Cheaper Than You Think!

Adding automation to an existing self-storage site or new build can streamline operation, reduce overhead and free up precious time. Our presenter will discuss how to successfully run an automated facility, including how to transition from manned to unmanned and how to increase revenue and asset value via this model.

You’ll learn:

How to successfully transition to an unmanned model
How much it costs to make this transformation
How to increase revenue and asset value
How to develop an unmanned facility
What to do and not to do

This product is also included as part of the following discount packages:

Straight Talk About Self-Storage Construction: Materials, Timelines and Budgets

Sat, 25 Jun 2022 03:09:01 GMT

In this session, a steel-building professional discusses building materials and components as well as project timelines and budgeting to help ensure your next development goes smoothly.

Speaker: Nigel Kreft, Director of Operational Improvement, Storage Structures Inc.
Format: Streaming video
Duration: Approximately 48 minutes

Straight Talk About Self-Storage Construction: Materials, Timelines and Budgets

The self-storage construction process can be complex and overwhelming, as it involves many critical factors. You must know how to choose building materials and components, set timelines, and create and maintain the budget. In this session, a steel-building professional who has worked with architects, contractors, engineers, installers and owners shares inside tips for ensuring things go smoothly.

You’ll learn:

Why it’s important to build a great development team
How your choice of materials and components impacts eco-friendliness, flexibility and costs
The factors on which timelines depend
How to negotiate budgets, terms and contingency plans
The effect of site layout on project efficiency

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2022 Education Video Package
Self-Storage Builder/Investor Essentials 2022 Education Video Package
Self-Storage Building 2022 Education Video Package

Finessing Your Self-Storage Pro Forma: Honest Examples and How to Reach a Real-World ROI

Sat, 25 Jun 2022 03:58:34 GMT

Our presenter will walk through real-life examples of self-storage pro formas that balance current market pricing with future projections and discuss aspects that can affect return on investment.

Speaker: Brandon Grebe, Principal Partner, GYS Development LLC
Format: Streaming video
Duration: Approximately 49 minutes

Finessing Your Self-Storage Pro Forma: Honest Examples and How to Reach a Real-World ROI

When creating a self-storage pro forma, you must balance current market pricing with future projections. It’s both science and art. Our presenter will walk through real-life examples, covering aspects that might affect return on investment (ROI), for good or bad. He’ll discuss why this calculation is important, who uses it and more. He’ll also provide techniques for when real-world issues affect ROI.

You’ll learn:

Various calculations to reach a project’s potential ROI
Why an ROI calculation is important and who uses it
The various factors that can affect an ROI
What a “real-world” ROI is in today’s environment
Some options for when your ROI changes or is different than anticipated

This product is also included as part of the following discount packages:

Self-Storage Facility Safety: Avoiding Personal Injury, Property Damage and Other Scary Stuff

Sat, 25 Jun 2022 04:50:21 GMT

Self-storage facility conditions can put people and property at risk. Learn how to implement effective safety protocols that protect staff and customers as well as your physical property.

Speaker: Danika Anderson, Operations Manager, Spartan Investment Group
Format: Streaming video
Duration: Approximately 36 minutes

Self-Storage Facility Safety: Avoiding Personal Injury, Property Damage and Other Scary Stuff

Conditions and situations can arise on a self-storage site that put people and property at risk. Some may be out of your control, but many can be foreseen and prevented. To limit hazards including injuries, collisions, fires, etc., you need sound safety protocols. Learn to implement an effective program that protects staff and customers as well as your physical property.

You'll learn:

Policies and procedures that minimize physical (and legal) danger
How to create a safety manual and what it should include
Common hazards to look for during site inspections and how to correct them
The equipment and tools you need to have
How to respond if an onsite injury or property damage occurs

This product is also included as part of the following discount packages:

Optimizing Your Self-Storage Rental Rates for Higher NOI and Facility Value

Sat, 25 Jun 2022 04:35:14 GMT

Our presenter will show you how to develop a strategic self-storage revenue plan that includes rate optimization as well as discuss its potential impact on net operating income and facility value.

Speaker: Chuck Gordon, CEO, Storable
Format: Streaming video
Duration: Approximately 37 minutes

Optimizing Your Self-Storage Rental Rates for Higher NOI and Facility Value

Revenue optimization shouldn’t be feared or dreaded. With self-storage operating costs on the rise and occupancy rates at all-time highs, it’s all about supply and demand. If you aren’t seeking ways to earn more per unit, you’re putting your business at risk. Our presenter will discuss how to develop a strategic revenue plan that includes rate optimization, plus the potential impact on net operating income and facility value.

You’ll learn:

How supply and demand should guide your approach to revenue
Why revenue management is crucial to sustainable growth
How to develop a pricing plan that fits your business
How to optimize rates for occupied and vacant units
The potential impact to your net operating income and facility value

This product is also included as part of the following discount packages:

Better Leads and More of Them: Matching Your Self-Storage Marketing to the New Customer Journey

Sat, 25 Jun 2022 04:19:32 GMT

Self-storage marketing should reflect new consumer preferences. Our presenter will discuss what to expect from the shifting customer journey and how to gain a competitive edge to increase your sales leads.

Speaker: Raheem Amer, President, Mini Mall Storage Properties
Format: Streaming video
Duration: Approximately 42 minutes

Better Leads and More of Them: Matching Your Self-Storage Marketing to the New Customer Journey

Customer priorities have shifted during the pandemic, and self-storage marketing should reflect new consumer preferences. Missteps or tone-deaf messaging can quickly alienate the very prospects you hope to reach! Our presenter will discuss what to expect from the shifting buyer journey and how to gain a competitive edge to increase your sales leads.

You'll learn:

Which marketing priorities have changed
Shifts in consumer behavior
How to implement new strategies to maximize revenue
The cost to implement those strategies
Five specific ways to increase leads

This product is also included as part of the following discount packages:

The Ins and Outs of Self-Storage Access Gates: Design, Safety, Integrations and More

Sat, 25 Jun 2022 03:40:34 GMT

Self-storage access gates are designed for security and convenience but also must accommodate traffic size, speed and type. Our presenter will teach you about gate design, layout, safety standards and more.

Speakers: Brian Fritz, General Manager, AutoGate Inc.; Todd McClure, Sales Engineer, Automated Security
Format: Streaming video
Duration: Approximately 51 minutes

The Ins and Outs of Self-Storage Access Gates: Design, Safety, Integrations and More

Self-storage security doesn’t generate revenue; it’s really an expense. Still, it’s a vital one. You can avoid the commoditization by understanding where it saves you money and liability, and how it promotes a safer business. Gates are designed for security and convenience, however, they must also accommodate requirements including traffic size, speed and type. Join this session to learn about gate design, layout, safety standards and more.

You’ll learn:

Gate-layout considerations
Applicability of safety standards and fire/building codes
How to integrate your gate into daily operations
Other related topics including maintenance and common issues
Considerations for upgrading

This product is also included as part of the following discount packages:

Divine Design for Self-Storage: How to Plan a First-Class Facility

Sat, 25 Jun 2022 03:21:04 GMT

Our presenter will address the keys to designing a superior self-storage site including safety, accessibility, energy efficiency, zoning, travel distance and other factors that impact constructability.

Speaker: Robin Murphy, Principal, Jackson | Main Architecture
Format: Streaming video
Duration: Approximately 51 minutes

Divine Design for Self-Storage: How to Plan a First-Class Facility

Designing a high-quality self-storage facility is no simple task. It requires careful consideration of unique factors including safety, accessibility, fire access, zoning, street improvements, travel distance, efficiencies and constructability. You can often face unexpected hurdles from local government, investors and other stakeholders. Our presenter will address the keys to designing a superior site.

You'll learn:

Accessibility features for self-storage facilities
Safety considerations for your project
How to achieve energy efficiency
The importance of flexibility
Why architects play a critical role

This product is also included as part of the following discount packages:

Don’t Be Basic! Pushing the Limits of Self-Storage Financing With Creative Capital Options

Sat, 25 Jun 2022 04:01:04 GMT

Finding the right self-storage loan is about more than rates. Our presenters will explore lending factors, creative financing options, and how to lock in beneficial terms, pricing and leverage.

Speakers: Neal Gussis, Principal, CCM Commercial Mortgage
Format: Streaming video
Duration: Approximately 51 minutes

Don’t Be Basic! Pushing the Limits of Self-Storage Financing With Creative Capital Options

In case you haven’t heard, financing is readily available for self-storage development, repositioning and value-add, acquisitions, and refinancing. However, finding the right loan goes beyond just taking advantage of today’s low interest rates. This session will explore the factors driving lenders to lend, creative financing options, and how to lock in beneficial loan terms, pricing and leverage.

You’ll learn:

Why now is a good time to seek financing
Factors that are driving lenders to aggressively lend for self-storage
Conventional financing available
Non-conventional lenders and what terms look like
How to achieve compelling responses from lenders

This product is also included as part of the following discount packages:

Busting the Baddies: A Comprehensive Guide to Self-Storage Crime Prevention

Sat, 25 Jun 2022 04:53:20 GMT

Security systems aren’t always enough to deter criminals from targeting a self-storage facility. Learn ways to minimize break-ins, foresee potential risks and generally prevent crimes from occurring.

Speaker: Matthew Eoff, Owner, Enhancing Self Storage
Format: Streaming video
Duration: Approximately 46 minutes

Busting the Baddies: A Comprehensive Guide to Self-Storage Crime Prevention

Self-storage facilities are designed to keep out intruders, but they can still be targeted by determined criminals looking to cause property damage or victimize tenants and staff. Besides physical barriers and security systems, there are measures you can take to ensure your facility is better protected. Learn ways to minimize break-ins, foresee potential risks and generally prevent crimes from occurring.

You’ll learn:

Break-in trends from throughout the self-storage industry
Real-life examples of how criminals enter facilities and get into units
Security measures you can perform to minimize crime risk
How and why to build relationships with competitors and the police department
Simple steps to promote safety and protect customers and employees

This product is also included as part of the following discount packages:

Crack the Code: The Right Combination of Self-Storage Marketing Channels to Maximize Return

Sat, 25 Jun 2022 04:37:33 GMT

To optimize your self-storage marketing efforts, our presenters will help you discover which combination of channels is worth focusing your time and money without negatively impacting return on investment.

Speakers: Lisa Ash, Senior Manager of Customer Success, G5; Gabriel Luna, Marketing Coordinator, Trojan Storage
Format: Streaming video
Duration: Approximately 42 minutes

Crack the Code: The Right Combination of Self-Storage Marketing Channels to Maximize Return

If you aren’t well-versed in self-storage marketing, it can feel like nothing more than a series of semi-educated guesses. It isn’t. Understanding which combination of channels delivers the highest quality leads will help you and your team optimize your efforts and minimize frustration. Discover where to focus your precious time and money and which tactics can be thrown on the back burner without negatively impacting return on investment.

You’ll learn:

The most effective combination of marketing channels that drives qualified leads
Which digital channels are most impactful
Spending efficiencies using data science and analytics
What “good” results look like for different markets
Why multi-touch attribution is the most effective way to measure marketing performance

This product is also included as part of the following discount packages:

Hiring Services for Your Self-Storage Business: How to Vet and Choose Vendors and Negotiate Like a Pro

Sat, 25 Jun 2022 04:21:47 GMT

Hiring vendors can be a challenge. Our presenter will teach you to scrutinize and compare suppliers. She’ll also share strong negotiating tactics to help you secure a desirable product or service agreement.

Speaker: Jessica Johnson, Vice President, Storage Business Owners Alliance
Format: Streaming video
Duration: Approximately 51 minutes

Hiring Services for Your Self-Storage Business: How to Vet and Choose Vendors and Negotiate Like a Pro

Learning to evaluate and negotiate with suppliers is an integral part of self-storage facility management. Not only will the right vendors improve your operation, proper hiring can reduce expenses and increase profitability. Our presenter will teach you to scrutinize and compare suppliers. She’ll also share strong negotiating tactics to secure a desirable product or service agreement.

You'll learn:

Four key steps to vetting self-storage vendors
Ray Carter’s 10-C model of supplier evaluation
How to narrow choices to the top three
11 negotiation tactics
How to hold suppliers accountable on deliverables

This product is also included as part of the following discount packages: