Video Singles

Rock of Ages: How Generational Change Is Influencing All Aspects of the Self-Storage Industry

Mon, 27 May 2024 14:25:40 GMT

This forward-looking panel provides insight from self-storage experts as they shed light on key cost-related issues and their potential impact on building in 2024 and into the foreseeable future.

Speaker: Dallas Cothrum, President, Masterplan
Format: Streaming video
Duration: Approximately 50 minutes

Rock of Ages: How Generational Change Is Influencing All Aspects of the Self-Storage Industry
Generational change shapes American buying habits, which impacts not only the future of our communities but the success of all businesses, including self-storage facilities. This session will examine how the shift from Baby Boomers to Millennials and Generation Z is impacting everything from real estate to local politics, and in turn, operational decision-making. Understanding these trends will help you excel in the now while preparing for tomorrow.

You'll learn:

Why it’s important to understand the habits of each generation as a customer segment
Why market demand is often inconsistent with political will
The impact of elected officials who are swayed by the preferences of their generational cohort
Homebuying trends among young professionals and what they mean for self-storage
The habits of aging Baby Boomers, and why understanding them is critically important

This product is also included as part of the following discount packages

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Big Picture 2024 Education Video Package
Self-Storage Builder/Investor Essentials 2024 Education Video Package

Customer-Centric Self-Storage Design: Balancing Cost With a Winning Outcome

Mon, 27 May 2024 15:22:36 GMT

Learn ways to ensure a successful self-storage project design through effective budgeting and scheduling while focusing on what matters most—attracting and retaining tenants.

Speaker: David Harvey, CEO and Operations Manager, GYS General Contracting
Format: Streaming video
Duration: Approximately 50 minutes

Customer-Centric Self-Storage Design: Balancing Cost With a Winning Outcome
Between sky-high building expenses, a struggling labor market and the cost of a construction loan, some self-storage developments may seem out of reach in the current market. This puts tremendous emphasis on having a cost-efficient, fast-paced strategy. In this session, we’ll discuss ways to ensure a successful project through effective budgeting and scheduling while focusing on what matters most—attracting and retaining tenants.

You'll learn:

The building components to watch to control your budget
The owner’s role in guiding the design as well as pricing efforts
The major design aspects that’ll help you attract and retain tenants
How to ensure a successful construction-management process
Specific aspects of the current construction climate

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Builder/Investor Essentials 2024 Education Video Package
Self-Storage Building 2024 Education Video Package

Harnessing the Power of AI to Boost Your Self-Storage NOI

Mon, 27 May 2024 16:06:27 GMT

Explore the positive impact of artificial intelligence (AI) through examples from early adopters within the self-storage industry and discover ways that AI can optimize your business.

Speaker: Eppie Vojt, Chief Artificial Intelligence Officer, Storable
Format: Streaming video
Duration: Approximately 50 minutes

Harnessing the Power of AI to Boost Your Self-Storage NOI
As artificial intelligence (AI) dominates headlines across numerous industries, many self-storage operators are looking to harness its power to boost efficiency and revenue. Our presenter will explore the positive impacts through best-in-class examples from early adopters within the industry. They’ll demonstrate ways AI can reshape how you perceive, manage and optimize your facilities.

You'll learn:

How AI can help improve efficiency and reduce costs
How technology and tools can enhance the tenant experience
How AI could revolutionize demand forecasting and revenue optimization
The ROI of AI through best-in-class industry examples
The future of AI in self-storage and its potential industry impact

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Innovation 2024 Education Video Package

Money, Mindset, Momentum … How to Get Started and Grow Fast in Self-Storage Investing

Mon, 27 May 2024 16:25:27 GMT

Our presenter shares several keys to kickstarting and scaling a self-storage venture and insight for prioritizing your time and energy, so you can create your own roadmap to success.

Speaker: Cameron Barsanti, Owner/Operator, StorageLife
Format: Streaming video
Duration: Approximately 50 minutes

Money, Mindset, Momentum … How to Get Started and Grow Fast in Self-Storage Investing
There are several keys to kickstarting and scaling a self-storage venture, and our presenter shares them in this session for industry investors of all levels. He’ll explain from personal experience how to find partners and mentors as well as source good deals. He’ll also share insight for prioritizing your time and energy, so you can create your own roadmap to success.

You'll learn:

How to get started and propel your investment success
Why deal flow is crucial and how to create it
Why accountability is a must
The importance of mindset and tips for staying positive
How to generate and sustain momentum to exceed your goals

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Builder/Investor Essentials 2024 Education Video Package
Self-Storage Investing 2024 Education Video Package

Do or Die: Things Self-Storage Managers Must Do to Make Ownership Happy and Get PAID

Mon, 27 May 2024 16:40:20 GMT

If you’re a self-storage manager, your goal is to make money. Learn things you can do to ensure a more profitable business, which will please your owner and put more money in everyone’s pocket.

Speakers: Anne Ballard, President of Marketing, Training and Developmental Services; Lou Barnholdt, Vice President of Sales and Development; Sarah Beth Johnson, Vice President of Sales and Development; and Stacie Maxwell, Vice President of Marketing and Training, Universal Storage Group
Format: Streaming video
Duration: Approximately 50 minutes

Do or Die: Things Self-Storage Managers Must Do to Make Ownership Happy and Get PAID
If you’re a self-storage manager, your ultimate goal is to make money—for yourself as well your company. But in our highly competitive industry, this can be easier said than done. Our presenters will share their unique insights after working at all levels of facility operation. They’ll share things you can do to ensure a more profitable business, which will please your owner and put more money in everyone’s pocket.

You'll learn:

Why property maintenance matters and efficiencies you can employ
Why it’s critical to keep your website current and how to do it
How to watch your market, adjust your street rates and know your competition
Why you should “always be marketing” and how to achieve your goals
Why ancillary services matter and how you sell them to improve revenue

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Management 2024 Education Video Package

DIY Business Intelligence for Self-Storage: Tools You Can Create and Use on Your Own

Mon, 27 May 2024 16:56:14 GMT

Our presenter will teach you how to develop a set of business-analytic tools that allow you to organize and track store statistics and trends. He’ll discuss key data points to watch and how to use this intel.

Speaker: Stephen Mirabito, President, StoragePro Management Inc.
Format: Streaming video
Duration: Approximately 50 minutes

DIY Business Intelligence for Self-Storage: Tools You Can Create and Use on Your Own
Self-storage management software is a treasure trove of knowledge, but many operators are unsure how to tap into it or lack the resources to implement and use it. Our presenter will teach you how to develop a set of business-analytic tools using Microsoft Excel that allow you to organize and track store statistics and trends. He’ll discuss key data points to watch and how to use this intel to improve your operation.

You'll learn:

How to pull analytical data from your property-management software
Business-analysis tools you can build yourself in Microsoft Excel
Key data points to monitor and use for operational improvement
How to identify critical trends, including potential risk
How to improve revenue growth and asset value

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Ownership 2024 Education Video Package

2024 Construction Outlook: Understanding Today’s Trends and Their Long-Term Implications

Mon, 27 May 2024 14:27:47 GMT

This forward-looking panel provides insight from self-storage experts as they shed light on key cost-related issues and their potential impact on building in 2024 and into the foreseeable future.

Moderator: Katherine D’Agostino, Sensei, Self-Storage Ninjas
Panelists: Ted Culbreth, Vice President of Business Development, SBS Construction; David Langendorfer Jr., Developer, Signature Storage Investments; Jamie Lindau, Self-Storage Development Expert, Trachte Building Systems
Format: Streaming video
Duration: Approximately 50 minutes

2024 Construction Outlook: Understanding Today’s Trends and Their Long-Term Implications
This forward-looking panel session will do a deep dive into construction trends in relation to self-storage and boat/RV storage. Get insight from industry experts, including developers, contractors and investors, as they shed light on key cost-related issues and their potential impact on self-storage building in 2024 and into the foreseeable future.

You'll learn:

Solutions to continued supply-chain challenges
Innovation in building materials and technology
The impact of labor-market dynamics
Development costs for self-storage vs. boat/RV projects
How to mitigate construction-cost risks

This product is also included as part of the following discount packages:

Protect Yourself Before You Wreck Yourself: Understanding the Self-Storage Construction Contract

Mon, 27 May 2024 15:25:51 GMT

Every self-storage project requires a construction contract that protects all parties. Learn about the vital parts of an agreement and how to use mutually beneficial language for everyone involved.

Speaker: Aaron Saunders, President, Spartan Construction Management
Format: Streaming video
Duration: Approximately 50 minutes

Protect Yourself Before You Wreck Yourself: Understanding the Self-Storage Construction Contract
Every self-storage project requires a solid construction contract that protects all parties, including the developer, owner and contractor. It’s imperative to understand the critical sections outlined in this legal document and possible risks to you and your business. In this informative session, you’ll learn about the vital parts of such an agreement and how to use mutually beneficial language for everyone involved.

You'll learn:

Contract structures and how to select the best option for your project
Top 12 contract sections and where the risks lie
How your contractor views each of these sections
What you as an owner may be responsible for as part of your agreement
How overcommunication between you and your contractor will help lead to a successful project

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Builder/Investor Essentials 2024 Education Video Package
Self-Storage Building 2024 Education Video Package

Designing Customer-Centric Self-Storage Experiences for Today’s Competitive Market

Mon, 27 May 2024 16:09:12 GMT

Get practical insight to the modern self-storage consumer and effective strategies for designing customer-centric experiences online. Learn to increase satisfaction and brand loyalty!

Speaker: Cameron Urry, Senior Vice President of Product and Marketing, Storage360
Format: Streaming video
Duration: Approximately 50 minutes

Designing Customer-Centric Self-Storage Experiences for Today’s Competitive Market
As customers become more tech-driven and their needs and expectations evolve, self-storage operators must adopt new ways to attract and retain tenants. In this session, you’ll get practical insight to the modern consumer and effective strategies for designing customer-centric experiences. Discover how personalization, convenience and user-friendly interfaces can increase satisfaction and brand loyalty.

You'll learn:

The evolving expectations and needs of modern consumers
Best practices for designing customer-centric experiences
Factors that enhance customer satisfaction and loyalty
The importance of empathetic design, journey mapping and user research
Successful case-study examples in self-storage

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Innovation 2024 Education Video Package

Raising Funds: Scaling Your Self-Storage Business Through OPM (Other People’s Money)

Mon, 27 May 2024 16:27:37 GMT

Our presenter will provide the knowledge you need to successfully cultivate funds the right way from eager investors. Learn to build your empire through other people’s money (OPM)!

Speaker: Tom Dunkel, Chief Investment Officer, Belrose Storage Group
Format: Streaming video
Duration: Approximately 50 minutes

Raising Funds: Scaling Your Self-Storage Business Through OPM (Other People’s Money)
Looking to grow your self-storage portfolio? How will you do it? While raising capital from private investors can provide the fuel to scale your business, there are still many barriers to overcome. Our presenter will provide the knowledge you need to successfully cultivate funds the right way from eager investors. Learn to build your empire through other people’s money (OPM)!

You'll learn:

The benefits of pursuing outside investment
How to leverage your network to grow
Three critical things to know about raising capital
Capital-raising mistakes to avoid
Legal considerations of raising self-storage capital

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Builder/Investor Essentials 2024 Education Video Package
Self-Storage Investing 2024 Education Video Package

Delivering Personal Sales and Service in a Remote Self-Storage Environment

Mon, 27 May 2024 16:43:00 GMT

Our presenter will focus on two of the most important aspects of remote managed properties: sales and service. He’ll delve into ways to improve phone transactions, leads, the customer experience, and more.

Speaker: Frank Certo, Senior Vice President of Operations, The Storage Mall Management Group
Format: Streaming video
Duration: Approximately 50 minutes

Delivering Personal Sales and Service in a Remote Self-Storage Environment
Remotely managed self-storage properties are all the rage these days; but while a hub-and-spoke or fully remote business model can be successful, it comes with unique challenges. Our presenter will focus on two of the most important aspects of this operation type: sales and service. He’ll delve into ways to improve phone transactions, generate and close more online leads, provide a superior experience to customers, and more.

You'll learn:

Ways to generate sales leads for your remotely managed property
How to sell your inventory over the phone
How to convert digital leads to real-world rentals
How to upsell to online customers
Ways to improve customer retention, even without onsite staff

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Management 2024 Education Video Package

Improving Self-Storage Income and Value, Whether You Intend to Buy, Sell or Hold

Mon, 27 May 2024 16:58:05 GMT

With the self-storage industry and economy changing, some markets have experienced a decrease in real estate transactions. In this session, you’ll hear surefire ways to increase the worth of your business.

Speaker: Jackie Belau, Controller, Everbrite Coatings
Format: Streaming video
Duration: Approximately 50 minutes

Improving Self-Storage Income and Value, Whether You Intend to Buy, Sell or Hold
With the self-storage industry and economy changing, some markets have experienced a decrease in real estate transactions. While it might not be the best time to buy or sell right now, it’s still an excellent opportunity to improve your property value. Then, when the market corrects, you’ll be ready for the next step. In this session, you’ll hear surefire ways to increase the worth of your business right now.

You'll learn:

Time-tested techniques for increasing income
Fast ways to improve your curb appeal and attract new tenants
Best practices for facility maintenance
Site upgrades that pay for themselves
How to use brand standards to compete with the REITs

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Ownership 2024 Education Video Package

The 5 Greatest Threats Facing Self-Storage Today (and What to Do About Them)

Mon, 27 May 2024 15:02:50 GMT

This session will explore the five biggest threats to the self-storage industry today and how to ensure you won’t only survive but will thrive in the turbulence ahead.

Speaker: Scott Meyers, Owner and CEO, Self Storage Investing Inc.
Format: Streaming video
Duration: Approximately 50 minutes

The 5 Greatest Threats Facing Self-Storage Today (and What to Do About Them)
Self-storage may be resistant to inflation and recession, but it isn’t immune to the threats that befall other real estate asset classes. As the industry matures and attracts new players, there’s increased competition and new challenges that threaten the way industry professionals have done business for decades. This session will explore the five biggest threats to the industry and how to ensure you won’t only survive but will thrive in the turbulence ahead.

You'll learn:

The biggest threat to self-storage in 2024 (that no one wants to admit)
The “hidden” threat coming from the financial markets
The major blind spot in your business that competitors are exploiting
Macro and micro trends working against the industry
Strategic ways to protect against threats to your business

This product is also included as part of the following discount packages:

Less-Extreme Makeover, Self-Storage Edition: How to Give Your Aged Facility a New Edge

Mon, 27 May 2024 15:32:10 GMT

Our presenter will offer a checklist that should be evaluated for potential self-storage facility renovations, including building facades, HVAC, leasing office, lighting, security and more.

Speaker: David Baca, Architect and Principal, Baca Architecture
Format: Streaming video
Duration: Approximately 50 minutes

Less-Extreme Makeover, Self-Storage Edition: How to Give Your Aged Facility a New Edge
Owners of older self-storage properties or investors who seek aging facilities as turnaround opportunities know they’ll be competing with newer, more modern facilities. To entice renters, upgrades are often necessary. Our presenter will offer a checklist that should be evaluated for potential renovations, including building facades, HVAC, leasing office, lighting, security and more.

You'll learn:

What matters to a potential customer when choosing self-storage
What building components should be evaluated for potential upgrades
How to determine when a renovation is needed
Cost-effective ways to update the leasing office
Economical ways to enhance curb appeal

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Builder/Investor Essentials 2024 Education Video Package
Self-Storage Building 2024 Education Video Package

10X Your Productivity! Leveraging Automation in Self-Storage Operation

Mon, 27 May 2024 16:11:39 GMT

A panel of operators who’ve effectively integrated automation into their self-storage facilities will share their firsthand experiences with implementation while shedding light on pros and cons.

Moderator: Mason Levy, Founder and CEO, swivl
Panelists: Andrew Capranos, President, 10 Federal Storage; Brett Copper, Partner and Director of Business Development, Copper Storage Management; Vanessa Rovekamp, Marketing Director, Devon Self Storage
Format: Streaming video
Duration: Approximately 50 minutes

10X Your Productivity! Leveraging Automation in Self-Storage Operation
Automation has the potential to revolutionize self-storage operation, creating a positive impact on staff and customers. In this session, a panel of operators who have effectively integrated it into their facilities will share their firsthand experiences with implementation while shedding light on pros and cons. Gain valuable tips for adoption, plus ways to significantly improve productivity and the customer experience.

You'll learn:

How operators are using automation to adapt to consumer demand
Areas of the business in which automation will have the biggest impact
How to prepare your business and staff to leverage technology
The top concerns that hold facility operators back
Recommended tools to streamline back-office tasks, online presence and facility management

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Innovation 2024 Education Video Package

Advanced Self-Storage Feasibility: Metrics You May Be Missing, Plus What the Numbers Won't Tell You

Mon, 27 May 2024 16:29:47 GMT

Delve into key aspects of a self-storage feasibility study, including advanced metrics you might not normally think to analyze, and how to proceed when a development fails to “pencil out.”

Speaker: Charlie Kao, Principal, Twin Oaks Capital
Format: Streaming video
Duration: Approximately 50 minutes

Advanced Self-Storage Feasibility: Metrics You May Be Missing, Plus What the Numbers Won’t Tell You
There are numerous factors that must be considered when exploring the feasibility of a potential self-storage market and project. But what do you do if the data says one thing and your gut tells you another? Our speaker will delve into the key aspects of a feasibility study, including advanced metrics you might not normally think to analyze, and how to proceed when a development fails to “pencil out.”

You'll learn:

Traditional self-storage feasibility metrics
How to differentiate feasibility across different classes of storage
How cost of land, footprint and carrying costs influence project viability
Alternative metrics to use for deeper analysis
What to do when the numbers don’t support your site

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Builder/Investor Essentials 2024 Education Video Package
Self-Storage Investing 2024 Education Video Package

Adapting to Modern-Day Self-Storage Operation: Next-Level Insights for Experienced Managers

Mon, 27 May 2024 16:45:11 GMT

Learn specific strategies you should be employing to better operate and promote your self-storage facility and how they’ll benefit you and your customers.

Speaker: Cassie Dodgen, Owner and Operator, Learning Self-Storage LLC
Format: Streaming video
Duration: Approximately 50 minutes

Adapting to Modern-Day Self-Storage Operation: Next-Level Insights for Experienced Managers
Self-storage is an ever-changing industry with ever-greater supply. Experienced facility managers understand what this means: business adaptation! But what changes will help you better operate and promote your facility? Find out in this insightful session! Our presenter will share specific strategies you should be employing and how they’ll benefit you and your customers. She’ll also share creative ideas for soaring over the competitors in your market.

You'll learn:

What your customers expect from your business
How to use technology to your benefit
How to maximize revenue
Marketing strategies on which to focus
Key performance indicators to watch

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Management 2024 Education Video Package

Getting More of What You Want (and Less of What You Don’t) From Your Self-Storage Team

Mon, 27 May 2024 16:59:48 GMT

Learn about a performance formula that encourages the staff behaviors you want and discourages the ones you don’t. You’ll learn and practice providing self-storage team feedback.

Speaker: Anne Mari DeCoster, Founder, AM DeCoster LLC
Format: Streaming video
Duration: Approximately 50 minutes

Getting More of What You Want (and Less of What You Don’t) From Your Self-Storage Team
Frustrated by ineffective communication with your self-storage employees? Need to enforce boundaries? Hold people accountable? This presentation is for you! Our presenter will offer a feedback formula that encourages the staff behaviors you want and discourages the ones you don’t, increasing your satisfaction and productivity while decreasing your frustration. In this interactive session, you’ll learn and practice this tried-and-true technique to provide team feedback up, down and sideways.

You'll learn:

How to give “reinforcing” feedback to your self-storage team
How to give “formative” feedback
How to build effective communication skills
Ways to hold teammates accountable
How to reduce frustration and enjoy your investment

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Ownership 2024 Education Video Package

Legal Horizons: What to Look for on the Self-Storage Liability Landscape

Mon, 27 May 2024 15:07:21 GMT

The drivers that impact self-storage businesses can also have legal ramifications. In this session, an industry attorney will discuss what’s on the horizon for operators from a liability standpoint.

Speaker: Scott Zucker, Founding Partner, Weissmann Zucker Euster + Katz P.C.
Format: Streaming video
Duration: Approximately 50 minutes

Legal Horizons: What to Look for on the Self-Storage Liability Landscape
The drivers that impact self-storage businesses, from technological innovation to economic fluctuation, can also have legal ramifications that affect facility operation and decision-making. For example, the implementation of new tools and resources can also create security and privacy concerns. In this session, an industry attorney will discuss what’s on the horizon for self-storage operators from a liability standpoint.

You'll learn:

Important considerations for cybersecurity and data-breach liability
The dangers of financial uncertainty and loan defaults related to interest rates and taxes
The impact of real estate moratoriums on self-storage
Privacy concerns related to security, site access and monitoring
Worker-rights considerations in today’s labor market

This product is also included as part of the following discount packages:

Sustainability in Self-Storage Construction: What It Really Means and How to Achieve It

Mon, 27 May 2024 15:36:08 GMT

There’s a growing trend to use sustainability in building self-storage. In this session, we’ll dive into decisions to consider during the planning phase and general practices to maintain it during operation.

Speaker: Melissa Anderson, Account Executive, Forge Building Co.
Format: Streaming video
Duration: Approximately 50 minutes

Sustainability in Self-Storage Construction: What It Really Means and How to Achieve It
There’s a growing trend to use sustainability practices and concepts in building self-storage. Whether it’s an individual preference to integrate it into a development or a requirement from the local municipality, there are several ways to achieve it. In this session, we’ll dive deep into construction decisions to consider during the planning phase and general practices to maintain it during operation.

You'll learn:

What exactly sustainability is and why it does matter
Sustainable building materials to consider
How to achieve energy efficiency
Architectural design options
How to work with specific environmental conditions

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Builder/Investor Essentials 2024 Education Video Package
Self-Storage Building 2024 Education Video Package