VID

The Minimum Effective Dose for Self-Storage Search Marketing

Fri, 13 Sep 2024 14:42:55 GMT

Digital marketing is reliant on having a comprehensive program. If your time and budget are limited, which efforts are essential? This session offers the basic pieces necessary to create a productive plan.

Speaker: John Jordan, Co-Founder, Go Local Interactive
Format: Streaming Video
Duration: 49 minutes

The Minimum Effective Dose for Self-Storage Search Marketing
Digital marketing is reliant on having a comprehensive program. If your time and budget are limited, which efforts are essential? What are the most basic pieces necessary to create a productive plan? Our speaker will discuss these points of interest by answering the question: What’s the minimum effective dose for my search-marketing program?

You’ll learn:

How to optimize your program with the right amount of SEO to see the biggest effect
How much online media spend is needed to generate the best quality and quantity of leads
The five tactics to stay “in the game” and remain effective with social media
A checklist of the most important qualities your website must possess
The fundamentals of reporting and measuring for success

This product is also available in DVD format, both as a single and as part of the following discount packages:

Averting Missed Opportunity: Things You Must Keep in Mind to Maximize Self-Storage Profitability

Mon, 27 May 2024 17:07:22 GMT

There are several important things self-storage owners overlook when it comes to facility operation. Find out what they are during this session, in which our presenter will help you amplify asset performance.

Speaker: Melissa Huff, Owner, Melissa’s Management & Consulting
Format: Streaming video
Duration: Approximately 50 minutes

Averting Missed Opportunity: Things You Must Keep in Mind to Maximize Self-Storage Profitability
Self-storage is the sexy new investment, and it certainly looks easy enough from the outside. But there are several important things many owners overlook when it comes to operating their facility. Some drive revenue, while others simply make the business easier to manage. Either way, when they’re forgotten, they can cause headaches down the line. Find out what they are during this session, in which our presenter will help you amplify asset performance.

You'll learn:

Critical operational strategies some owners forget
The right facility design for proper people and traffic flow
Ways to generate revenue beyond unit rentals
How to integrate technology with various business components
Ways to enhance the customer experience

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Ownership 2024 Education Video Package

Self-Storage Marketing Playbook: A Guide for Facility Owners

Mon, 27 May 2024 17:05:34 GMT

Our presenter will tell you what self-storage marketing strategies do and don’t work and why. Find out which channels and methods deserve your attention and how to make the most of them.

Speaker: Tommy Nguyen, Cofounder and Chief Operating Officer, StoragePug
Format: Streaming video
Duration: Approximately 50 minutes

Self-Storage Marketing Playbook: A Guide for Facility Owners
It’s easy to get lost in the world of marketing. For self-storage owners, it’s important to know which strategies do and don’t work in our industry and why. Our presenter will tell you what they are and help you improve your game. Find out which channels and methods deserve your attention and how to make the most of them. You’ll walk away informed and ready to tackle your next campaigns!

You'll learn:

How to set up a strong marketing foundation
What channels and strategies bring the best results
The tactics you don’t need to worry about
The right kind of marketing for a small operation vs. a large portfolio
How to find the right blend of new and traditional marketing

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Ownership 2024 Education Video Package

Operating Boat/RV Storage … It Ain’t the Same Business Model as Self-Storage!

Mon, 27 May 2024 17:03:26 GMT

Our presenter will offer guidance on boat/RV management strategies and techniques to maximize your self-storage investment. Learn about the ins and outs of this growing business model.

Speaker: Gary Edmonds, CEO, The Storage Manager
Format: Streaming video
Duration: Approximately 50 minutes

Operating Boat/RV Storage … It Ain’t the Same Business Model as Self-Storage!
Boat/RV storage is the fastest growing subchapter of the self-storage industry. Much attention has been paid to the construction and location of these facilities, but what happens once these sites are built? Our presenter will offer guidance on management strategies and techniques to maximize your investment. Learn about the ins and outs of this growing business model.

You'll learn:

Basic boat/RV-storage operations and terminology
A sound labor strategy for boat/RV storage
How to market a boat/RV-storage facility
New types of customers to target
Why providing amenities is a smart and profitable move (and what to offer)

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Ownership 2024 Education Video Package

Insurance Insanity! What’s Happening to Your Coverage, Plus Solutions to Offset Costs and Risk

Mon, 27 May 2024 17:01:19 GMT

An insurance void could mean risk and financial instability. Our presenter teaches tailored strategies, including specialized coverage options and risk-management techniques, to fortify your operation.

Speaker: Terry Anderson, President and CEO, Tenant Property Protection
Format: Streaming video
Duration: Approximately 50 minutes

Insurance Insanity! What’s Happening to Your Coverage, Plus Solutions to Offset Costs and Risk
Attention, self-storage owners! The withdrawal of big insurers like State Farm from specific markets isn't just a homeowner issue, it's a red alert for your business. An insurance void could mean heightened risk and financial instability for you. But there's a way forward. Learn about tailored strategies, including specialized coverage options and risk-management techniques, to fortify your operation. Transform these challenges into opportunities for investment security and growth!

You'll learn:

Specialized insurance-coverage options
The NEW business risk-management tool: 831b
How to integrate tenant protection or insurance into your operation
A risk-management blueprint that’ll help you get the best insurance rates
Advanced security-risk strategies

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Ownership 2024 Education Video Package

Getting More of What You Want (and Less of What You Don’t) From Your Self-Storage Team

Mon, 27 May 2024 16:59:48 GMT

Learn about a performance formula that encourages the staff behaviors you want and discourages the ones you don’t. You’ll learn and practice providing self-storage team feedback.

Speaker: Anne Mari DeCoster, Founder, AM DeCoster LLC
Format: Streaming video
Duration: Approximately 50 minutes

Getting More of What You Want (and Less of What You Don’t) From Your Self-Storage Team
Frustrated by ineffective communication with your self-storage employees? Need to enforce boundaries? Hold people accountable? This presentation is for you! Our presenter will offer a feedback formula that encourages the staff behaviors you want and discourages the ones you don’t, increasing your satisfaction and productivity while decreasing your frustration. In this interactive session, you’ll learn and practice this tried-and-true technique to provide team feedback up, down and sideways.

You'll learn:

How to give “reinforcing” feedback to your self-storage team
How to give “formative” feedback
How to build effective communication skills
Ways to hold teammates accountable
How to reduce frustration and enjoy your investment

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Ownership 2024 Education Video Package

Improving Self-Storage Income and Value, Whether You Intend to Buy, Sell or Hold

Mon, 27 May 2024 16:58:05 GMT

With the self-storage industry and economy changing, some markets have experienced a decrease in real estate transactions. In this session, you’ll hear surefire ways to increase the worth of your business.

Speaker: Jackie Belau, Controller, Everbrite Coatings
Format: Streaming video
Duration: Approximately 50 minutes

Improving Self-Storage Income and Value, Whether You Intend to Buy, Sell or Hold
With the self-storage industry and economy changing, some markets have experienced a decrease in real estate transactions. While it might not be the best time to buy or sell right now, it’s still an excellent opportunity to improve your property value. Then, when the market corrects, you’ll be ready for the next step. In this session, you’ll hear surefire ways to increase the worth of your business right now.

You'll learn:

Time-tested techniques for increasing income
Fast ways to improve your curb appeal and attract new tenants
Best practices for facility maintenance
Site upgrades that pay for themselves
How to use brand standards to compete with the REITs

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Ownership 2024 Education Video Package

DIY Business Intelligence for Self-Storage: Tools You Can Create and Use on Your Own

Mon, 27 May 2024 16:56:14 GMT

Our presenter will teach you how to develop a set of business-analytic tools that allow you to organize and track store statistics and trends. He’ll discuss key data points to watch and how to use this intel.

Speaker: Stephen Mirabito, President, StoragePro Management Inc.
Format: Streaming video
Duration: Approximately 50 minutes

DIY Business Intelligence for Self-Storage: Tools You Can Create and Use on Your Own
Self-storage management software is a treasure trove of knowledge, but many operators are unsure how to tap into it or lack the resources to implement and use it. Our presenter will teach you how to develop a set of business-analytic tools using Microsoft Excel that allow you to organize and track store statistics and trends. He’ll discuss key data points to watch and how to use this intel to improve your operation.

You'll learn:

How to pull analytical data from your property-management software
Business-analysis tools you can build yourself in Microsoft Excel
Key data points to monitor and use for operational improvement
How to identify critical trends, including potential risk
How to improve revenue growth and asset value

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Ownership 2024 Education Video Package

Maintenance Matters: How to Keep Your Self-Storage Site Looking and Functioning Its Best

Mon, 27 May 2024 16:54:08 GMT

Discover the critical role of property maintenance in enhancing self-storage value and customer satisfaction. Our presenter will teach you a comprehensive program to keep your facility at its best!

Speaker: Scott Jolly, Owner, Site Consulting Specialists
Format: Streaming video
Duration: Approximately 50 minutes

Maintenance Matters: How to Keep Your Self-Storage Site Looking and Functioning Its Best
Discover the critical role of property maintenance in enhancing self-storage value and customer satisfaction. Our presenter will cover the essential aspects of a comprehensive program, from curb appeal to roofs, doors, office, pavement, signage, lighting and security. Learn to create a structured checklist and timeline, and gain expert advice on DIY vs. professional services. Leave with the knowledge and tools to keep your facility at its best!

You'll learn:

The direct link between maintenance and increased facility value
How to assess and improve general curb appeal
Practical insight to inspecting and maintaining various property components
How to develop a structured, comprehensive checklist and timeline for maintenance tasks
Guidance on DIY vs. hiring a professional

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Management 2024 Education Video Package

Community Involvement and Self-Storage Success: The Why and How of Grassroots Engagement

Mon, 27 May 2024 16:52:08 GMT

Explore the measurable benefits of community involvement and return on investment (ROI) that can be achieved for a self-storage business through these kinds of initiatives.

Speaker: James Reid, CEO, StorCo Storage/Investa Group
Format: Streaming video
Duration: Approximately 50 minutes

Community Involvement and Self-Storage Success: The Why and How of Grassroots Engagement
Community involvement can be a powerful tool in attracting new self-storage customers and growing your business. Our presenter will explore the measurable benefits and return on investment (ROI) that can be achieved through these kinds of initiatives. By building a positive reputation, increasing brand visibility and creating network opportunities, you can establish your facility as a valuable member of your community and reap the benefits that come with it.

You'll learn:

The value of community involvement and participation
How a positive reputation increases brand visibility and network opportunities
How to measure the ROI of community outreach
Success stories of carnivals, farmer's markets and drive-in movie nights
How to engage your team for the most significant impact

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Management 2024 Education Video Package

Simple DIY Marketing Strategies for Self-Storage Managers

Mon, 27 May 2024 16:49:52 GMT

Discover how to take marketing into your own hands in this comprehensive seminar. Our presenter will cover the tasks that can be confidently handled in-house and when to leverage professional services.

Speaker: Josh Huff, Owner and Marketing Specialist, Lighthouse Storage Solutions
Format: Streaming video
Duration: Approximately 50 minutes

Simple DIY Marketing Strategies for Self-Storage Managers
Self-storage marketing shouldn’t be a mystery. Discover how to take it into your own hands in this comprehensive seminar. With the help of free tools and industry best practices, any facility manager can evaluate and optimize their promotional efforts. Our presenter will cover the tasks that can be confidently handled in-house and when it’s advantageous to leverage professional services.

You'll learn:

How to leverage free tools to streamline and improve your marketing
Industry best practices and how to implement them
How to identify and track the right key performance indicators
Real-world examples of practical and effective marketing strategies
When to invest in professional marketing services

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Management 2024 Education Video Package

Self-Storage Young Guns: Career Innovation and Planning in Today’s Corporate-Forward Industry

Mon, 27 May 2024 16:47:26 GMT

Whether you’re just getting started in self-storage facility management or planning your next career step, this presentation will help you leverage your skillset and plot your future in the business.

Speaker: Mike Scott, Revenue Operations Manager, Spartan Investment Group/FreeUp Storage
Format: Streaming video
Duration: Approximately 50 minutes

Self-Storage Young Guns: Career Innovation and Planning in Today’s Corporate-Forward Industry
Self-storage has attracted a new generation of talent in recent years, particularly since the pandemic. There are also many opportunities for those interested in personal growth. Whether you’re just getting started in facility management or attempting to plan your next career step, this presentation will help you leverage your skillset and plot your future in the business.

You'll learn:

How to plan your career path
Networking advice
How to identify areas for personal improvement
How to improve processes and climb the corporate ladder
Personal insights from young professionals across the industry

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Management 2024 Education Video Package

Adapting to Modern-Day Self-Storage Operation: Next-Level Insights for Experienced Managers

Mon, 27 May 2024 16:45:11 GMT

Learn specific strategies you should be employing to better operate and promote your self-storage facility and how they’ll benefit you and your customers.

Speaker: Cassie Dodgen, Owner and Operator, Learning Self-Storage LLC
Format: Streaming video
Duration: Approximately 50 minutes

Adapting to Modern-Day Self-Storage Operation: Next-Level Insights for Experienced Managers
Self-storage is an ever-changing industry with ever-greater supply. Experienced facility managers understand what this means: business adaptation! But what changes will help you better operate and promote your facility? Find out in this insightful session! Our presenter will share specific strategies you should be employing and how they’ll benefit you and your customers. She’ll also share creative ideas for soaring over the competitors in your market.

You'll learn:

What your customers expect from your business
How to use technology to your benefit
How to maximize revenue
Marketing strategies on which to focus
Key performance indicators to watch

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Management 2024 Education Video Package

Delivering Personal Sales and Service in a Remote Self-Storage Environment

Mon, 27 May 2024 16:43:00 GMT

Our presenter will focus on two of the most important aspects of remote managed properties: sales and service. He’ll delve into ways to improve phone transactions, leads, the customer experience, and more.

Speaker: Frank Certo, Senior Vice President of Operations, The Storage Mall Management Group
Format: Streaming video
Duration: Approximately 50 minutes

Delivering Personal Sales and Service in a Remote Self-Storage Environment
Remotely managed self-storage properties are all the rage these days; but while a hub-and-spoke or fully remote business model can be successful, it comes with unique challenges. Our presenter will focus on two of the most important aspects of this operation type: sales and service. He’ll delve into ways to improve phone transactions, generate and close more online leads, provide a superior experience to customers, and more.

You'll learn:

Ways to generate sales leads for your remotely managed property
How to sell your inventory over the phone
How to convert digital leads to real-world rentals
How to upsell to online customers
Ways to improve customer retention, even without onsite staff

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Management 2024 Education Video Package

Do or Die: Things Self-Storage Managers Must Do to Make Ownership Happy and Get PAID

Mon, 27 May 2024 16:40:20 GMT

If you’re a self-storage manager, your goal is to make money. Learn things you can do to ensure a more profitable business, which will please your owner and put more money in everyone’s pocket.

Speakers: Anne Ballard, President of Marketing, Training and Developmental Services; Lou Barnholdt, Vice President of Sales and Development; Sarah Beth Johnson, Vice President of Sales and Development; and Stacie Maxwell, Vice President of Marketing and Training, Universal Storage Group
Format: Streaming video
Duration: Approximately 50 minutes

Do or Die: Things Self-Storage Managers Must Do to Make Ownership Happy and Get PAID
If you’re a self-storage manager, your ultimate goal is to make money—for yourself as well your company. But in our highly competitive industry, this can be easier said than done. Our presenters will share their unique insights after working at all levels of facility operation. They’ll share things you can do to ensure a more profitable business, which will please your owner and put more money in everyone’s pocket.

You'll learn:

Why property maintenance matters and efficiencies you can employ
Why it’s critical to keep your website current and how to do it
How to watch your market, adjust your street rates and know your competition
Why you should “always be marketing” and how to achieve your goals
Why ancillary services matter and how you sell them to improve revenue

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Management 2024 Education Video Package

The Power of Relationship Capital: Leveraging Your Personal Brand to Find and Close Self-Storage Deals

Mon, 27 May 2024 16:38:29 GMT

Learn how a strong personal brand helps establish credibility and attract self-storage buyers, sellers, banks and brokers. It can even open the door to collaborations and partnerships.

Speaker: Masha Nova, Storage Investor and Business Consultant, Quantum Leap Creators
Format: Streaming video
Duration: Approximately 50 minutes

The Power of Relationship Capital: Leveraging Your Personal Brand to Find and Close Self-Storage Deals
Self-storage operators understand the importance of building a brand, so why not investors? Our presenter will discuss how a strong personal brand helps establish credibility and attract buyers, sellers, banks and brokers. It can even open the door to lucrative collaborations and partnerships. She’ll show you how to differentiate yourself in a crowded investor market to successfully close more deals.

You'll learn:

The differences between a business brand and investor brand
The benefits of a developing a strong personal brand
Strategic ways to leverage your brand
The role of artificial intelligence and virtual teams in brand-building
How to choose an investment path that suits you best

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Builder/Investor Essentials 2024 Education Video Package
Self-Storage Investing 2024 Education Video Package

Outside the Self-Storage Box: Creative Ways to Expand Your Portfolio

Mon, 27 May 2024 16:36:07 GMT

In today’s economic environment, expanding a self-storage portfolio often depends on how creative you can be. In this session, we’ll explore unconventional ways to scale in an otherwise traditional business.

Speaker: Alex Braun II, Vice President, Hawaii & San Fransisco Development Co.
Format: Streaming video
Duration: Approximately 50 minutes

Outside the Self-Storage Box: Creative Ways to Expand Your Portfolio
Just because the self-storage operational model is relatively straightforward doesn’t mean your approach to growth will be simple. In today’s economic environment, the ability to expand a portfolio often depends on how creative you can be. In this session, we’ll explore unconventional ways to scale in an otherwise traditional business.

You'll learn:

Whether building conversions remain a viable pursuit
The conundrum of portable containers
Considerations for land with limitations
The hybrid theory of mixed-use projects
Other alternative self-storage solutions

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Builder/Investor Essentials 2024 Education Video Package
Self-Storage Investing 2024 Education Video Package

A New Investor’s Guide to Securing a Self-Storage Loan

Mon, 27 May 2024 16:33:16 GMT

Our presenter will equip you with skills to navigate self-storage lending by explaining pre-qualification, how to analyze various loan programs and how to master the application process to get capital.

Speaker: Anne Mino, Senior Loan Officer, Live Oak Bank
Format: Streaming video
Duration: Approximately 50 minutes

A New Investor’s Guide to Securing a Self-Storage Loan
To successfully secure self-storage financing, you must first understand the essentials of obtaining a commercial loan. This session will equip you with vital skills to navigate lending complexities. Our presenter will explain pre-qualification, how to analyze various loan programs and how to master the application process. She’ll help you get the capital you need, whether you’re pursuing acquisition, new construction or facility expansion.

You'll learn:

The key stages and components to the loan-application process
The types of commercial loans available and their requirements
Which financial documents lenders require
How lenders assess your creditworthiness and risk
Tips and best practices for completing applications accurately and efficiently

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Builder/Investor Essentials 2024 Education Video Package
Self-Storage Investing 2024 Education Video Package

Money Matters: What the Banking Credit Crunch and High Interest Rates Mean for the Self-Storage Industry

Mon, 27 May 2024 16:31:41 GMT

Whether you’re looking to finance, refinance or develop self-storage, this session provides insight to who’s lending, interest rates and terms to expect, and how to navigate today’s economic environment.

Speaker: Steve Libert, Cofounding Principal, CCM Commercial Mortgage
Format: Streaming video
Duration: Approximately 50 minutes

Money Matters: What the Banking Credit Crunch and High Interest Rates Mean for the Self-Storage Industry
Self-storage financing has undergone a major shift, primarily due to the rise in interest rates as well as stress in the banking industry. Whether you’re looking to finance your first acquisition, refinance a maturing loan or develop a new facility, this session will provide insight to who’s lending, what interest rates and terms to expect, and how to best to navigate the changing economic environment.

You'll learn:

How self-storage financing has changed in a short period of time
What to expect from lenders with respect to rates, terms and leverage
How changes in the banking industry affect self-storage
Who’s willing to lend on self-storge besides banks
How to prepare for a loan and approach lenders

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Builder/Investor Essentials 2024 Education Video Package
Self-Storage Investing 2024 Education Video Package

Advanced Self-Storage Feasibility: Metrics You May Be Missing, Plus What the Numbers Won't Tell You

Mon, 27 May 2024 16:29:47 GMT

Delve into key aspects of a self-storage feasibility study, including advanced metrics you might not normally think to analyze, and how to proceed when a development fails to “pencil out.”

Speaker: Charlie Kao, Principal, Twin Oaks Capital
Format: Streaming video
Duration: Approximately 50 minutes

Advanced Self-Storage Feasibility: Metrics You May Be Missing, Plus What the Numbers Won’t Tell You
There are numerous factors that must be considered when exploring the feasibility of a potential self-storage market and project. But what do you do if the data says one thing and your gut tells you another? Our speaker will delve into the key aspects of a feasibility study, including advanced metrics you might not normally think to analyze, and how to proceed when a development fails to “pencil out.”

You'll learn:

Traditional self-storage feasibility metrics
How to differentiate feasibility across different classes of storage
How cost of land, footprint and carrying costs influence project viability
Alternative metrics to use for deeper analysis
What to do when the numbers don’t support your site

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Builder/Investor Essentials 2024 Education Video Package
Self-Storage Investing 2024 Education Video Package