Facility Operation

Self Storage Facility Operations Manual

Thu, 20 Jan 2022 16:30:50 GMT

This detailed, comprehensive guide instructs facility owners and managers in how to manage the day-to-day functions of a self-storage facility, from opening and closing the office to everything in between.

Author: Bob Copper, Owner, Self Storage 101
Format: Softcover (USPS Shipping Required)
Length: 150 Pages

NOTE: Please allow up to three business days for the processing of your order.

Self Storage Facility Operations Manual
No self-storage facility can run effectively and efficiently without a comprehensive operations manual. This detailed, comprehensive guide instructs facility owners and managers in how to manage the day-to-day functions of a self-storage facility, from opening and closing the office to everything in between. It will assist industry professionals in setting forth the policies and procedures by which their company will operate.

Topics include:

Opening and closing the management office
Paperwork flow
Reviewing daily reports
Daily tasks and office set-up
Renting storage space of all kinds
Effective sales
Cross selling
Taking payments
Vacating a space
Managing delinquent tenants
The lien process
Handling upset customers
Selling merchandise
Disclosure of information
Miscellaneous customer issues
Facility safety and maintenance
Handling emergencies
Security procedures
Site forms appendix

Bob Copper is the partner in charge of industry consulting firm Self Storage 101 and founder of Copper Storage Management, a third-party management company that specializes in automated self-storage operation. As a prominent consultant, author, speaker and trainer, Bob has worked extensively with hundreds of self-storage owners, operators and managers to develop strategies for operational improvement, revenue growth and value enhancement. As a self-storage owner himself, he has a unique perspective that relates to working with other operators. Bob and his team have conducted countless facility audits and operational reviews, market studies, and due-diligence projects. They are sought out for their unbiased opinions and many successful and productive years of experience. Bob's books, training webinars and live sessions are among the most popular in the business.

Crush Your Competition: 101 Self Storage Marketing Tips for the Fastest Way to Huge Profits

Thu, 21 Oct 2021 15:54:40 GMT

This book contains low-cost, high-return marketing tactics and specifics to make incredible profit in the self-storage business, whether you're a new startup or an established operation that needs fresh ideas.

Author: Marc Goodin
Format: Softcover (USPS Shipping Required)
Length: 248 Pages

NOTE: Please allow up to three business days for the processing of your order.

Crush Your Competition: 101 Self Storage Marketing Tips for the Fastest Way to Huge Profits
Take control of your destiny! The bottom line? You want to be successful in the self-storage business. This book will give you the ammunition you need to make incredible profit, whether you’re an entrepreneur, professional, self-storage owner or manager, or an absolute newcomer to the business. The author will show you how to use simple marketing tactics and ideas with minimal cost and maximum earnings.

This book contains the tools for new startups that have more energy than money and is ideal for established businesses that need fresh ideas. You’ll find:

Complete step-by-step guidance in plain language on how to market a self-storage business
Hundreds of great marketing ideas that cost much less than you would expect, many for free
Personal insights and stories from the trenches that will help you grow your business
Ways to take control of your marketing for easy money
An initial plan for you to make an extra $24,000 or more per year
Ways to keep your clients longer and get more referrals for free money
Dozens of tips to improve your customer service and rent more units
Methods to supercharge your sales from drive-by customers, walk-ins, phone calls, the Internet, retail sales, your existing client base and other sources
Tactics for penetrating your market
Knowledge you need to start making more money from day one
Secrets the big boys and REITs don’t want you to know
Ways to make your clients feel special and appreciated
Proven strategies for increasing your profit week after week

If you prefer to purchase this book in a digital PDF format, click here.

About the Author
Marc Goodin has designed dozens of site plans for self-storage facilities and many other businesses over his 25-year career as a professional civil engineer. He owns three self-storage facilities he designed and built, including one in Canada. He sold his engineering practice to concentrate full time on his storage businesses, and his proven business and marketing smarts have helped many facility operators develop successful and lucrative operations.

Marc has learned about self-storage and marketing from real-life experiences. After reading hundreds of marketing books full of general theory, he decided it was time to put his perspective from the trenches into a book for other industry owners and managers.

Special Offer From the Author
If you purchase this book, the author invites you to contact him for one free hour of phone or e-mail consultation to discuss your industry questions. He'll also send you his "Self Storage Calendar," which includes 10 marketing ideas for each month of the year. The offer is valid for up to one year from the purchase date.

Crush Your Competition: 101 Self Storage Marketing Tips for the Fastest Way to Huge Profits [Digital]

Wed, 10 Nov 2021 20:01:38 GMT

Author: Marc Goodin
Format: PDF
Length: 126 Pages

Crush Your Competition: 101 Self Storage Marketing Tips for the Fastest Way to Huge Profits [DIGITAL VERSION]
Take control of your destiny! The bottom line? You want to be successful in the self-storage business. This digital book will give you the ammunition you need to make incredible profit, whether you’re an entrepreneur, professional, self-storage owner or manager, or an absolute newcomer to the business. The author will show you how to use simple marketing tactics and ideas with minimal cost and maximum earnings.

This book contains the tools for new startups that have more energy than money and is ideal for established businesses that need fresh ideas. You’ll find:

Complete step-by-step guidance in plain language on how to market a self-storage business
Hundreds of great marketing ideas that cost much less than you would expect, many for free
Personal insights and stories from the trenches that will help you grow your business
Ways to take control of your marketing for easy money
An initial plan for you to make an extra $24,000 or more per year
Ways to keep your clients longer and get more referrals for free money
Dozens of tips to improve your customer service and rent more units
Methods to supercharge your sales from drive-by customers, walk-ins, phone calls, the Internet, retail sales, your existing client base and other sources
Tactics for penetrating your market
Knowledge you need to start making more money from day one
Secrets the big boys and REITs don’t want you to know
Ways to make your clients feel special and appreciated
Proven strategies for increasing your profit week after week

If you prefer to purchase this book in a softcover format, click here.

Managing a Self Storage Facility - Book and Training Workbook Combo

Wed, 17 Aug 2022 19:12:37 GMT

This discounted combo package by industry expert Bob Copper includes a book and companion training manual that will help self-storage operators manage their properties effectively and professionally.

Author: Bob Copper, Owner, Self Storage 101
Format: Softcover (USPS Shipping Required)
Length: 113 Pages (Book), 44 Pages (Workbook)

NOTE: Please allow up to three business days for the processing of your order.

Managing a Self Storage Facility - Book and Training Workbook Combo
Get two great products at a special package price! This package includes the book "Managing a Self Storage Property Effectively and Professionally," as well as the companion "Managing a Self Storage Facility Training Workbook."

Self-storage is a highly manger-centric business. There are few business models in which the success or failure of the business is so clearly and intricately intertwined with the manager's skills, personality, customer-service attitude and common sense. Professional self-storage managers need three primary skills to succeed: sales, collections and time management. In his book, author Bob Copper discusses all three in detail, helping managers to succeed at the highest levels of performance. Readers will learn how to rent more space, collect more money and get it all done in an efficient manner through this comprehensive yet simple-to-understand book.

Topics include:

Why self-storage managers fail to succeed
Characteristics of a successful manager
Customer motivations
Why you need and how to create an effective sales presentation
Why collections are important
Types of collections calls
Steps to effective collections
Documenting collections efforts
Effective time-management skills and tools
Time-management exercises

The workbook is a companion training tool facility operators can use as part of their own in-house training program. It walks the facility manager through the tools for operational success in an easy-to-understand manner.

To purchase the book individually, click here. To purchase the workbook individually, click here.

Revenue Management 101: Effective Techniques to Increase Income and Value for Self-Storage Assets

Thu, 20 Jan 2022 16:24:28 GMT

This book by self-storage industry expert Bob Copper provides effective techniques and easy-to-implement strategies for increasing facility revenue and asset value.

Author: Bob Copper, Owner, Self Storage 101
Format: Softcover (USPS Shipping Required)
Length: 38 Pages

NOTE: Please allow up to three business days for the processing of your order.

Revenue Management 101: Effective Techniques to Increase Income and Value for Self-Storage Assets
Learning the art of effective revenue management is one of the most important skills the self-storage owner/operator can have. Using the proven and effective techniques outlined in this book, industry professionals will increase facility revenue and asset value. This guide takes the mystery out of revenue management and provides clear and easy-to-implement strategies for undertaking this important task.

Topics include:

Why revenue management is important
Renting more space
Reducing discounts
Increasing street rates
Increasing rents to existing tenants
Increasing ancillary income
Improving collections
Understanding basic reporting
Implementing a revenue-management system

Customer Service 101: Providing a Superior Self-Storage Experience

Thu, 20 Jan 2022 16:25:17 GMT

This book by industry expert Bob Copper provides proven ideas and techniques for delivering the highest level of customer service, thereby creating customer satisfaction and ensuring business success.

Author: Bob Copper, Owner, Self Storage 101
Format: Softcover (USPS Shipping Required)
Length: 40 Pages

NOTE: Please allow up to three business days for the processing of your order.

Customer Service 101: Providing a Superior Self-Storage Experience
Providing a superior customer-service experience for tenants is one of the most important things a self-storage manager can do to ensure the success of his facility. This book discusses common-sense ideas and techniques proven to provide the self-storage customer with the highest levels of service and satisfaction. By using the approaches outlined in this book, you can clearly differentiate yourself as "the" self-storage professional in your market.

Topics include:

What is superior customer service?
What is your customer-service attitude?
Learning to communicate with customers
Handling customer complaints
Customer basic needs
Customer-service tips
Driving a customer crazy
10 service do's and don'ts
Handling difficult customers
Famous customer-service quotes

Sales 101: Using Effective Sales Techniques to Rent More Units

Thu, 20 Jan 2022 16:25:58 GMT

This book shares common-sense ideas and techniques to teach anyone how to succeed at self-storage sales, enabling you to rent more space and generate more revenue.

Author: Bob Copper, Owner, Self Storage 101
Format: Softcover (USPS Shipping Required)
Length: 44 Pages

NOTE: Please allow up to three business days for the processing of your order.

Sales 101: Using Effective Sales Techniques to Rent More Units
If you're the manager of a self-storage facility and you want to rent more units and make more money, then this book is for you! While most of us are not "born salespeople," all of us can learn to be great salespeople. This book shares common-sense ideas and techniques to teach anyone how to succeed at self-storage sales. The skills in this book will enable you to turn more prospects into tenants, rent more space and generate more revenue.

Topics include:

Why you need an effective sales presentation
The competitive market place
The rule of thirds
Customer motivations: why people need, choose and leave a storage facility
An effective phone-sales presentation
Six steps to a great sales presentation
The bottom line

Managing a Self Storage Property Effectively and Professionally

Thu, 20 Jan 2022 16:28:33 GMT

This book addresses the skills self-storage managers need to be successful: sales, collections and time management. Readers will learn to rent more space, collect more money and get it all done efficiently.

Author: Bob Copper, Owner, Self Storage 101
Format: Softcover (USPS Shipping Required)
Length: 113 Pages

NOTE: Please allow up to three business days for the processing of your order.

Managing a Self Storage Property Effectively and Professionally
Self-storage is a highly manager-centric business. There are few business models in which the success or failure of the business is so clearly and intricately intertwined with the manager's skills, personality, customer-service attitude and common sense. Professional self-storage managers need three primary skills to succeed: sales, collections and time management. In this book, our author discusses all three in detail, helping managers to succeed at the highest levels of performance. Readers will learn how to rent more space, collect more money and get it all done in an efficient manner through this comprehensive yet simple-to-understand book.

Topics include:

Why self-storage managers fail to succeed
Characteristics of a successful manager
Customer motivations
Why you need and how to create an effective sales presentation
Why collections are important
Types of collections calls
Steps to effective collections
Documenting collections efforts
Effective time-management skills and tools
Time-management exercises

To view the companion workbook for this product, click here. To purchase a combination package that contains this book as well as the workbook for a discounted price, click here.

Managing a Self Storage Facility Training Workbook

Thu, 20 Jan 2022 16:27:48 GMT

This is a companion training tool for the book "Managing a Self Storage Property Effectively and Professionally." Facility operators can use these resources as part of their own in-house training program.

Author: Bob Copper, Owner, Self Storage 101
Format: Softcover (USPS Shipping Required)
Length: 44 Pages

NOTE: Please allow up to three business days for the processing of your order.

Managing a Self Storage Facility Training Workbook
This workbook is a companion training tool for the book "Managing a Self Storage Property Effectively and Professionally," also authored by Bob Copper. Facility operators can use these resources in tandem as part of their own in-house training program. The workbook walks the facility manager through the tools for operational success in an easy-to-understand manner: sales, collections and time management.

To learn more about the companion book, click here. To purchase a combination package that contains both products at a discounted price, click here.

Self Storage Employee Handbook

Thu, 20 Jan 2022 16:30:06 GMT

This handbook is a compilation of policies, procedures, conditions and expectations to guide employee/employer actions in the operation of a self-storage facility—a code of conduct and information source.

Author: Bob Copper, Owner, Self Storage 101
Format: Softcover (USPS Shipping Required)
Length: 123 Pages

NOTE: Please allow up to three business days for the processing of your order.

Self Storage Employee Handbook
This employee handbook is a compilation of policies, procedures, working conditions and expectations established to guide staff and employer actions in the operation of a self-storage facility. It's a code of conduct that sets guidelines around appropriate behavior for working as part of the business. It also includes an at-will employee statement as well as information about employee compensation and benefits, and additional terms and conditions of employment.

Topics include:

Employee benefits
Company expectations
Personnel administration
Employment policies
Harassment policy
Job descriptions
Security checks
Standards of conduct
Acceptable activities
Disciplinary actions
Compensation and performance
Wage and salary policies
Insurance coverage
Much more

Note: While this comprehensive handbook addresses most aspects of the employee/employer relationship, there may be state-specific or other local issues that will affect your particular self-storage operation. It is the responsibility of the user to ensure compliance with any employment-related statutes relevant to their location.

Complete Self Storage Handbook

Thu, 20 Jan 2022 16:29:04 GMT

This concise and comprehensive handbook by industry expert Bob Copper contains all the tools the independent self-storage operator needs to run a successful business. It's a perfect day-to-day companion.

Author: Bob Copper, Owner, Self Storage 101
Format: Softcover (USPS Shipping Required)
Length: 109 Pages

NOTE: Please allow up to three business days for the processing of your order.

Complete Self Storage Handbook
The independent self-storage owner/operator wears a number of hats during the day-to-day operation of his facility, and it can be challenging to juggle all the responsibilities. This concise and comprehensive handbook contains all the tools the independent facility operator needs to run a successful business. It's the perfect day-to-day companion to help you rent more space, maximize rental income, manage your time, conduct a facility audit and operational review, and use revenue-management tools to increase profit and asset value.

Topics include:

Understanding what drives rentals
Effective sales skills
The art of collecting more rent
A step-by-step facility audit
Mini audits
Tips for successful loss prevention
Audit forms
Revenue-management tools
Positively effecting rental income

The Self Storage Owner Operator Executive Leadership Guide

Thu, 20 Jan 2022 16:31:34 GMT

This guide contains high-level strategies for increasing the value of a storage asset, covering topics such as hiring, marketing, site "rentability," audits and operational reviews, revenue, expenses and more.

Author: Bob Copper, Owner, Self Storage 101
Format: Softcover (USPS Shipping Required)
Length: 228 Pages

NOTE: Please allow up to three business days for the processing of your order.

The Self Storage Owner Operator Executive Leadership Guide
This guide is the perfect companion for anyone responsible for the effective, efficient and profitable operation of a self-storage asset. It contains proven strategies for making great hiring decisions, investing in smart marketing and increasing the "rentability" of a self-storage facility. This book also guides the self-storage professional through the process of completing a facility audit and operational review, and discusses high-level strategies for increasing asset value. If you're a self-storage owner or operator, the Executive Leadership Guide is for you.

Topics include:

Staffing

Typical self-storage managers
The 21st-century manager
Hiring couples as a management team
Hiring goals and the overall process
Training plans and resources
Creating an effective compensation program

Marketing

Understanding the value of a rental
Effective marketing
Self-storage advertising
Creating materials
Referrals
Tracking results
Conversions

Operational Reviews/Audits

Common mistakes
Reasons to audit
What an audit should include
The process
Storage-unit management
The on-site residence
How employees steal

Asset Value

Setting goals
Revenue
Expenses
Increasing value
Increasing site "sell-ability"

Appendices

Making informed marketing decisions
Understanding management-software reports
I hate making collections calls!
Handing difficult customers
A step-by-step comprehensive operational audit
Self-storage operation audit worksheet