ISS Virtual Event 2020

Survivor, Self-Storage Edition: Thriving in an Increasingly Saturated Market

Fri, 28 Jan 2022 17:21:31 GMT

Learn what it takes to compete in an increasingly saturated market including operational improvements to boost efficiency and ways to demonstrate your value proposition.

Speaker: Clair Hoover, President and CEO, Freedom Storage Management
Format: Streaming Video
Duration: 33 minutes

Survivor, Self-Storage Edition: Thriving in an Increasingly Saturated Market
As shiny new self-storage facilities crop up in your area, equipped with fancy amenities, advanced technology and attractive services, prospective customers need reasons to keep your facility top of mind and not vote you off their island. Our presenter will share what it takes to compete in an increasingly saturated industry, including operational improvements to boost efficiency and ways to demonstrate your value proposition. Learn how to be the survivor in your market!

You’ll learn:

How to identify and market valuable points of differentiation
Strategies to get all staff pulling in the same direction
Where to direct resources to compete at the highest level
Must-have site features and amenities to stay ahead of new competition
How to measure market success and evolve to meet customer expectations

This product is also available in DVD format, both as a single and as part of the following discount packages:

Clinch the Deal: 7 Steps to Superior Self-Storage Sales

Fri, 28 Jan 2022 17:15:15 GMT

Learn the ultimate process for transforming self-storage leads into rentals, including what to say and how to say it when the office phone rings or someone walks in the door.

Speaker: Sean Landry, Owner and President, Expert Storage Management
Format: Streaming Video
Duration: 41 minutes

Clinch the Deal: 7 Steps to Superior Self-Storage Sales
Self-storage managers juggle many responsibilities, but as always, renting units is the No. 1 priority! Sometimes it seems like you need a degree in salesmanship to be truly successful. This seminar will breakdown the ultimate process for transforming leads into rentals. Our presenter will detail what to say and how to say it when the office phone rings or someone walks in the door.

You’ll learn:

How to create true rapport with your customers
How to convert more leads into rentals
How to earn lifelong tenants and referrals
How to effectively market your facility
How to overcome objections and close the deal

This product is also available in DVD format, both as a single and as part of the following discount packages:

Winning Your Self-Storage Zoning Battle, Even in the Face of Uncertainty

Fri, 28 Jan 2022 17:13:45 GMT

Learn 10 steps to turn “no” votes into “yes” and avoid common mistakes that cause cities to deny self-storage projects. Get your facility built while your competitors give up on their plans!

Speaker: Peter Stuhlreyer, Chief Architect, Designhaus LLC
Format: Streaming Video
Duration: 46 minutes

Winning Your Self-Storage Zoning Battle, Even in the Face of Uncertainty
The zoning and planning process is filled with obstacles and opportunities. Our speaker has appeared before officials in nearly 100 cities and attended more than 1,000 hearings. He’ll teach you how to turn “no” votes into “yes,” and avoid common mistakes that cause towns to deny your ideas. Following his 10 steps will help you get your facility built while your competitors give up on their plans.

You’ll learn:

How to discover hidden opportunities that bolster the bottom line
How to persuade a hostile group to be cooperative
How to save money and time by following a sequence
How to quickly uncover objections before you’re blindsided
How to walk away before you spend too much time, money and effort

This product is also available in DVD format, both as a single and as part of the following discount packages:

The Full Enchilada: Competitive Compensation and Motivation for Self-Storage Staff

Fri, 28 Jan 2022 17:11:40 GMT

Learn how to assemble an appropriate compensation package, including salaries and wages, bonus plans, benefits and other incentives, to keep valuable staff engaged and happy.

Speaker: Susan Haviland, Owner, Haviland Storage Services
Format: Streaming Video
Duration: 55 minutes

The Full Enchilada: Competitive Compensation and Motivation for Self-Storage Staff
The success of any self-storage operation depends largely on the competency and motivation of its management team. Finding talented employees is important, of course; but retaining them is also critical in protecting your multi-million-dollar investment. Our presenter will help you determine the appropriate compensation to keep your team engaged and happy, including salaries and wages, bonus plans, benefits, and other incentives designed to keep them working for the success of your business.

You’ll learn:

How to determine fair and competitive compensation for staff
How to structure an effective bonus program
Considerations for offering benefits such as health insurance and paid time off
Alternative incentive strategies to consider
Other ways to motivate managers and keep them loyal

This product is also available in DVD format, both as a single and as part of the following discount packages:

Join the Jetset: Smart Technologies for Innovative Self-Storage Operation

Fri, 28 Jan 2022 17:18:56 GMT

Learn how advances in self-storage technology, including AI, smart-sensor data, mobile apps and more, can help you save money, increase security and enhance the customer experience.

Speaker: Jon Loftin, Vice President and IoE (Internet of Everything) Product Owner, OpenTech Alliance Inc.
Format: Streaming Video
Duration: 56 minutes

Join the Jetset: Smart Technologies for Innovative Self-Storage Operation
Smart technology has made life more convenient than ever. When you open an app on your phone, you’re using smart technology. We now have access to an array of connected devices that can improve quality of life and optimize business operation. Advances in self-storage technology can help your operation save money, increase security and enhance your customer experience. Our presenter will discuss the why and how.

You’ll learn:

An overview of Alexa voice commands to enhance your operation
Ways to enhance your existing CCTV cameras with artificial intelligence
How to use smart sensors to gain insight and actionable data on when customers and prospects visit the office
How to leverage hands-free tenant mobile apps to upgrade the tenant-access experience
How to manage your HVAC with remote thermostat control

This product is also available in DVD format, both as a single and as part of the following discount packages:

7 Things Self-Storage Investors MUST Do to Weather the Recession

Fri, 28 Jan 2022 17:16:50 GMT

Leverage key takeaways from the Great Recession to navigate the current economic downturn and take advantage of opportunities that will occur. Topics include effects on finance, development and more.

Speaker: Scott Meyers, Principal, Kingdom Storage Holdings LLC
Format: Streaming Video
Duration: 42 minutes

7 Things Self-Storage Investors MUST Do to Weather the Recession
Like it or not, a recession is here. Our presenter will touch on industry lessons learned from the Great Recession of 2008 as well as similarities and differences in today’s market. He’ll share a blueprint on how to navigate this downturn and take advantage of opportunities that will occur, discussing the effects on finance, development and more.

You’ll learn:

Statistical data on where we are in the economic cycle
The effects the recession is having on self-storage compared to 2008
How the downturn has affected institutional lenders and private-equity markets
The short- and long-term effects on self-storage development projects
How to position yourself to take advantage of market opportunities

This product is also available in DVD format, both as a single and as part of the following discount packages:

You Might Need a Self-Storage Lawyer if…

Fri, 28 Jan 2022 17:19:47 GMT

Sooner or later, every self-storage operator will need to call an attorney. Learn the most common situations in which you should seek legal advice and why.

Speaker: Jeffrey Greenberger, Partner, Greenberger & Brewer LLP
Format: Streaming Video
Duration: 56 minutes

You Might Need a Self-Storage Lawyer if…
Regardless of their industry experience, sooner or later, every facility operator will need to call an attorney. After all, there are some intersections of law and self-storage that are extremely counterintuitive. You may take the wrong course of action and end up facing personal or company liability. Our presenter will discuss the most common situations in which operators should absolutely seek legal advice and why.

You’ll learn:

When you must call a self-storage attorney
Areas of self-storage law that are confusing and counterintuitive
Situations in which it might be illegal or unethical for you to handle your own legal matters
Which issues, if handled improperly, can result in criminal liability
Why bankruptcy doesn’t make sense for self-storage operations

This product is also available in DVD format, both as a single and as part of the following discount packages:

Optimizing the Elements of the Online Storage-Rental Experience

Fri, 28 Jan 2022 17:12:42 GMT

Learn techniques to improve and maximize your user experience for online rentals, starting with your website and moving all the way through to the final transaction.

Speaker: John Jordan, Co-Founder, Go Local Interactive
Format: Streaming Video
Duration: 51 minutes

Optimizing the Elements of the Online Storage-Rental Experience
Consumers are impatient when they’re searching for a product or service, and if you don’t provide the information they’re seeking quickly, you’ll lose them to a competitor in the blink of an eye. We all know how important online presence is today, and that includes your website. In this session, you’ll learn specific optimization techniques for improving your user experience (UX), from the landing page to the final transaction.

You’ll learn:

How to use UX testing, heat-mapping, chat features and offline data collection
How to integrate content to answer customers questions
Why data collection too early in the transaction process can push people away
How reservations plus rental options can lift website performance
How the presentation of fees and discounts can confuse (and lose) customers

This product is also available in DVD format, both as a single and as part of the following discount packages:

Smart Strategies to Reduce Self-Storage Building Costs

Fri, 28 Jan 2022 17:14:31 GMT

Learn the most important items that affect self-storage construction spending and get simple tips to evaluate a proposed building for too much design (extra cost) or too little (extra risk).

Speaker: Ed Gazzola, CEO, Bennett & Pless Inc.
Format: Streaming Video
Duration: 32 minutes

Smart Strategies to Reduce Self-Storage Building Costs
When developing self-storage, there are lots of things that can increase cost and risk, and many are related to the structural design of the building. In this session, you’ll learn the most important items that affect construction spending and get simple tips to evaluate your proposed building for too much design (i.e., extra cost) or too little (i.e., extra risk).

You’ll learn:

The impact of the structural design on construction costs
How to address large lateral loads (earthquake/high wind)
How to address poor soil conditions
Innovative ideas to reduce the cost of materials or labor
Common building-design myths

This product is also available in DVD format, both as a single and as part of the following discount packages:

Checks and Balances: Site Auditing for Self-Storage Success

Fri, 28 Jan 2022 17:20:29 GMT

Learn effective site-auditing strategies to ensure business success. Topics include areas to evaluate, red flags to watch for and what to do when problems are uncovered.

Speaker: Carol Mixon-Krendl, President and Owner, SkilCheck Services Inc.
Format: Streaming Video
Duration: 36 minutes

Checks and Balances: Site Auditing for Self-Storage Success
Site audits play an extremely important role in effective self-storage operation. Our presenter will offer insight to help supervisors implement proactive and preventive measures that ensure stronger site performance and minimize drains on productivity and revenue, such as employee theft and lack of policy compliance. She’ll share an overview of the auditing process, areas to evaluate, red flags to watch for and what to do when problems are uncovered.

You’ll learn:

The most important numbers on your management-report summary
How data manipulation affects overall profitability
Policies that improve site performance and deter employee theft
Policies that improve income reporting and employee productivity
Measures you can implement to deter and encourage policy compliance

This product is also available in DVD format, both as a single and as part of the following discount packages:

Tech Evolution: Exploring the Self-Storage Virtual-Management Model

Fri, 28 Jan 2022 17:16:06 GMT

Learn the most effective ways to remotely manage a facility, from automating the move-in process, to improving tenant access, to building and development considerations.

Speakers: Terry Bagley, President of Smart Entry & Facility Automation Division, Janus International; Josh Boyd, President, StoreEase
Format: Streaming Video
Duration: 55 minutes

Tech Evolution: Exploring the Self-Storage Virtual-Management Model
Unattended facilities are growing in popularity. While there are many successful models, operators often have questions about how to make automation work for them. In this session, you’ll hear how new technology has made virtual management possible. From automating the move-in process, to improving tenant access, to building and development considerations—they’ll cover it all!

You’ll learn:

How technology has improved the tenant onboarding experience
What technology is available to help operators fully automate the move-in and -out process
Best practices for virtual management
How to provide high levels of customer service and convenience with virtual management
How to keep unattended facilities secure and eliminate costly, manual processes

This product is also available in DVD format, both as a single and as part of the following discount packages:

Structuring Self-Storage Deals in a New Reality: A Guide for Buyers and Sellers

Fri, 28 Jan 2022 17:17:59 GMT

Get insight on how self-storage deal terms and structure have been impacted by COVID-19 and how to position yourself for real estate success. Topics include underwriting, facility value and more.

Speaker: Ben Vestal, CEO, Argus Self Storage Advisors
Format: Streaming Video
Duration: 42 minutes

Structuring Self-Storage Deals in a New Reality: A Guide for Buyers and Sellers
The real estate market has transformed in response to the coronavirus pandemic, and self-storage transactions have changed right along with it. The buy/sell process is more competitive than ever, and property price is only part of the equation. What separates the winners from the losers and positions an owner/investor for success? Deal terms and structure! In this session, you’ll get insight to both. You’ll also hear about underwriting and how facility value has altered. Find out how to be a competitive buyer or seller in an even more competitive marketplace.

You’ll learn:

Deal structuring for today’s volatile times
How to make your offers stand out from others in the market
How to protect your investment during a sales transaction
How to be tough but fair in negotiations
Where are we in the real estate cycle and how it impacts your investment horizon

This product is also available in DVD format, both as a single and as part of the following discount packages: