ISS World Expo 2017

10 Things Self-Storage Owners Do to Self-Sabotage Their Business

Fri, 28 Jan 2022 15:20:25 GMT

Owning a self-storage facility can be a trip down insanity lane, our presenter will show you how to systematically analyze your operation to keep it on track, focusing on pitfalls to avoid.

Speaker: Matthew Van Horn, Co-Founder and President, 3 Mile Domination
Format: Streaming Video
Duration: 49 minutes

10 Things Self-Storage Owners Do to Self-Sabotage Their Business
Owning a self-storage facility can be a trip down insanity lane, with a quick stop at the corner of confusion and overload. It takes only a few mistakes to turn your dream property into a rudderless plane full of gremlins. Our presenter will show you how to systematically analyze your operation to keep it on track, focusing on pitfalls to avoid along the journey. You’ll learn:

Why self-storage isn’t like other businesses
How to find the facility manager of your dreams
How to create a stellar marketing plan
Why technology can’t solve every problem
How to properly leverage revenue management

This product is also available in DVD format, both as a single and as part of the following discount packages:

5 Steps to Securing Your Own Promotion: A Guide for Self-Storage Managers

Fri, 28 Jan 2022 15:01:52 GMT

If you’re a self-storage manager who aspires to multi-facility management or a regional position, this session will help you take charge of your career progression with concrete steps and sound advice.

Speaker: Kenny Pratt, Principal, Crescendo Properties Inc.
Format: Streaming Video
Duration: Approximately 45 minutes

5 Steps to Securing Your Own Promotion: A Guide for Self-Storage Managers
If you’re a self-storage manager who aspires to multi-facility management or a regional position, this session will help you take charge of your career progression. Stop waiting for your talent, ambition and capacity to be recognized! Our presenter will provide concrete steps you can take, such as gauging advancement opportunities, building an effective resume and impressing during an interview.

You’ll learn:

Two questions to ask an employer to uncover potential promotions
How to build your resume with multi-facility management experience before you’re promoted
How to improve your options by understanding the job you want
Three skills most managers lack that keep them from getting promoted
How a 30-minute weekly activity can help you get the recognition you deserve

This product is also available in DVD format, both as a single and as part of the following discount packages:

6 Ways to Avoid Business Liability in Self-Storage

Fri, 28 Jan 2022 15:30:00 GMT

Learn how to avoid costly liability issues by better policing and protecting your self-storage assets. Topics include strategic steps, key insurance coverages and the role of risk management.

Speaker: Mike Schofield, President & CEO, MiniCo Insurance Agency
Format: Streaming Video
Duration: 50 minutes

6 Ways to Avoid Business Liability in Self-Storage
Self-storage businesses may face liability claims for many reasons, and the resulting insurance actions and lawsuits have the potential to devastate your bottom line. Our presenter will discuss specific steps owners can take to avoid liability. He’ll talk about key insurance coverages as well as the role of risk management. This session will help you better police your property to protect your business. You’ll learn:

Key liability coverages self-storage businesses need
How to train staff on liability exposures
How to police your property to avoid liability
How to review contracts to protect your business
How to ensure compliance with applicable laws and statutes

This product is also available in DVD format, both as a single and as part of the following discount packages:

8 Secrets Every Self-Storage Manager Needs to Know to be Successful

Fri, 28 Jan 2022 15:23:57 GMT

Learn eight secrets that will help you be successful in your self-storage management career! Our presenter will share personal insights to help you take your game to the next level.

Speaker: J. Chapin, Manager, Executive Self Storage Associates Inc.
Format: Streaming Video
Duration: Approximately 44 minutes

8 Secrets Every Self-Storage Manager Needs to Know to Be Successful
Learn eight secrets that will help you be successful in your self-storage management career! Our presenter—a facility manager with several years of hands-on operational experience—will share the insights he’s gleaned from working in upper-management positions in other industries to help you take your game to the next level.

The presenter for this session was the winner of a contest in which self-storage facility managers competed for a free trip to the 2017 ISS World Expo. He was chosen from dozens of candidates who shared details about their industry talents and experience and explained why they were the right person to present a seminar on this topic.

This product is also available in DVD format, both as a single and as part of the following discount packages:

A Realistic Approach to Self-Storage Customer Service: Cutting Through the Clutter

Fri, 28 Jan 2022 15:24:46 GMT

Gain a better understanding of your self-storage customers’ needs and enhance your service in this management session. Topics include building rapport, creating to-do lists and fostering referrals.

Speaker: William Gray, Regional Manager, Iron Guard Storage
Format: Streaming Video
Duration: Approximately 44 minutes

A Realistic Approach to Self-Storage Customer Service: Cutting Through the Clutter
Self-storage managers have many duties to perform to ensure their facilities are clean, organized and user-friendly. You’re the tip of the spear in ensuring customers are welcomed, educated, and taken care of quickly and courteously. Our presenter will help you develop a plan to gain better understanding of customer needs and enhance your service. Topics include building rapport, creating to-do lists and fostering referrals.

You’ll learn:

The importance of developing a plan to enhance customer satisfaction
How to build rapport with prospective and current tenants
Why understanding customer needs will help you exceed expectations
How to organize daily and monthly tasks to enhance service
The importance of reaching out and thanking current tenants

This product is also available in DVD format, both as a single and as part of the following discount packages:

A Survival Guide for Self-Storage Borrowers: Choosing a Loan and Lender

Fri, 28 Jan 2022 15:17:21 GMT

There are various loan products available to self-storage borrowers today. Learn the differences between them and which is best for your needs with this look at critical structural components and more.

Speakers: Shawn Hill and Devin Huber, Principals, The BSC Group
Format: Streaming Video
Duration: 52 minutes

A Survival Guide for Self-Storage Borrowers: Choosing a Loan and Lender
There are various loan products available to self-storage borrowers today. Do you know the differences between them and which is best for your needs? After this session, you will! Too often, borrowers focus on interest rate as the primary driver to define a “good deal.” Our experts will debunk that approach and delve into the critical structural components that determine winners and losers on the loan playing field.

You'll learn:

How to choose the right loan product for your specific situation
How to properly structure a loan
Personal vs. non-recourse guarantees—myths and realities
Loan constants and the impact of amortization on cash flow
Specific considerations for construction vs. permanent debt

This product is also available in DVD format, both as a single and as part of the following discount packages:

Advancements in 'Unattended' Self-Storage Facility Management

Thu, 27 Jan 2022 22:11:51 GMT

Learn why unmanned self-storage facilities are a growing industry trend. Topics include operational efficiencies, benefits and challenges, technology advancements, real-life examples, and more.

Speaker: Terry Bagley, Vice President of Business Development, Janus International Group LLC
Format: Streaming Video
Duration: Approximately 47 minutes

Advancements in 'Unattended' Self-Storage Facility Management
A rising trend in self-storage operation is “unattended” or “unmanned” sites in which technology allows for the elimination of an onsite facility manager. These operations offer opportunities and benefits as well as challenges. Our presenter will discuss what these are, particularly how obstacles are being surmounted via technology advancements and tools. He’ll provide examples of facilities that are successfully operating without onsite staff and how. You’ll learn:

How to create operational efficiency without onsite staff
The opportunities and benefits of unattended self-storage
The challenges involved and how they’re being overcome
The technology tools and advancements available
Examples of unattended facilities, with operational highlights

This product is also available in DVD format, both as a single and as part of the following discount packages:

Assembling a Self-Storage Loan Package

Fri, 28 Jan 2022 15:27:39 GMT

Need a self-storage loan? Know what lenders are looking for in a borrower/property? This session covers the documents you need in your package and how lenders qualify a borrower and loan application.

Speaker: David Smyle, Vice President, Pacific Southwest Realty Services
Format: Streaming Video
Duration: 36 minutes

Assembling a Self-Storage Loan Package
Need a self-storage loan? Know what lenders are looking for in a borrower/property? You will after this session! Our presenter will cover the documents you need to complete your package, how lenders qualify a borrower, how they evaluate the application and, most important, how you can make a good impression. He’ll also talk about the differences in applying for construction vs. permanent loans.

You'll learn:

What lenders are seeking in a qualified borrower
The forms lenders require
The documents you’ll need to include in your package
Pitfalls in completing applications
How lenders evaluate applications

This product is also available in DVD format, both as a single and as part of the following discount packages:

Can You Make Money in Self-Storage? Market Feasibility and Due Diligence

Fri, 28 Jan 2022 15:12:09 GMT

Decide if self-storage is the right business for you by examining the feasibility and due-diligence process. Topics include pitfalls to avoid, when to walk away from an investment, report contents and more.

Speaker: Jim Chiswell, President, Chiswell & Associates LLC
Format: Streaming Video
Duration: 49 minutes

Can You Make Money in Self-Storage? Market Feasibility and Due Diligence
In today’s self-storage market, capitalization rates are at all-time lows, and purchase prices and development costs at all-time highs. If you’re interested in buying or building, you must proceed with caution. But with one of the lowest payroll-to-revenue ratios of any business, self-storage is still a great investment. Our presenter will guide you through the feasibility and due-diligence process to help you determine if this is the business for you. You’ll learn:

Land mines to avoid
Common due-diligence factors
When to walk away from an investment
What should be included in a feasibility report
Online resources to help with your due diligence

This product is also available in DVD format, both as a single and as part of the following discount packages:

Construction Essentials: Self-Storage Building Materials and Components

Fri, 28 Jan 2022 15:23:09 GMT

Learn about the modern materials and techniques being used today by savvy self-storage designers and developers to create great-looking facilities with the best possible value.

Speaker: Mike Larson, Regional Manager, Trachte Building Systems
Format: Streaming Video
Duration: 48 minutes

Construction Essentials: Self-Storage Building Materials and Components
To win the support of local residents and secure municipal zoning approval, today’s self-storage facilities are increasingly constructed with highly attractive components and architectural details. In this session, our presenter will discuss the modern materials and techniques being used by savvy designers and developers to create a great-looking facility with the best possible value. You’ll learn:

The primary materials used in today’s construction
How standard buildings are integrated with higher-end finishes
The impact of building and energy codes on your design decisions
How to decide the level of architectural detail to use
Tips to minimize building maintenance and maximize durability

This product is also available in DVD format, both as a single and as part of the following discount packages:

Content Marketing for Self-Storage: Using Video, Blogs and More to Tell Your Story

Fri, 28 Jan 2022 15:05:38 GMT

Learn to reach prospective self-storage customers more effectively with a content-marketing strategy that consistently increases your visibility and reach. Topics include video, blogs, social media and more.

Speaker: Ken Turley, CEO and Co-Founder, RIZE Marketing
Format: Streaming Video
Duration: Approximately 48 minutes

Content Marketing for Self-Storage: Using Video, Blogs and More to Tell Your Story
Self-storage marketing is largely about connecting with consumers and demonstrating how you can fulfill their needs. The challenge lies in making that connection among the many distractions that demand customers’ attention. Our presenter will discuss how to overcome this obstacle with a content-marketing strategy that consistently increases your visibility and reach. Topics will include video, blogs, social media and more. You’ll learn:

The three Es of content marketing and how they should guide your efforts
New online marketing techniques
Effective social media practices
How to use video to boost your marketing results
How to set up a balanced and effective marketing plan

This product is also available in DVD format, both as a single and as part of the following discount packages:

Creating a New Sales Culture to Stop Self-Storage Revenue-Killers

Fri, 28 Jan 2022 15:26:39 GMT

Learn how to create urgency with your self-storage customers and avoid the discounting game with these hard-hitting sales techniques. Get the rental deal YOU want and stop inhibiting profit gain!

Speaker: Scott Simon, Simon Sez Management and Sales Services, Las Vegas
Format: Streaming Video
Duration: Approximately 50 minutes

Creating a New Sales Culture to Stop Self-Storage Revenue-Killers
Dominant revenue growth can be created by overhauling your sales culture to unleash creative interactions with customers. Our presenter will discuss why some sales techniques, styles and scripts inhibit profit gain. He’ll also explain how to create urgency with customers and compel them to accept the deal you want rather than rely on discounts or competitor pricing.

You’ll learn:

How to stop qualifying customers and instead control their minds
How to stop relying on discounting and competitor rates to name your price
How to get customers to make “do-it-yourself” sales in person, just like on the Web
How to create urgency so customers act on the best deal
How to effectively change your approach to collections by using a yes-answer sales technique

This product is also available in DVD format, both as a single and as part of the following discount packages:

Creating Actionable Self-Storage Marketing With Google Analytics Data

Fri, 28 Jan 2022 15:06:56 GMT

Learn how to turn Google data into actionable insights for your self-storage business. Topics include the Web-user experience and how analytics can be used to boost traf?c, engagement and visibility.

Speaker: Phil Smith, Director of Solution Development, Linkmedia 360
Format: Streaming Video
Duration: Approximately 47 minutes

Creating Actionable Self-Storage Marketing With Google Analytics Data
Google Analytics is a powerful marketing tool that can reveal how users are engaging with your self-storage website. Discover how to institute tangible marketing goals that result in increased reservations and rentals. Our presenter will show you how to interpret Google data and turn it into actionable insights. He’ll also address user-experience improvements and how analytics can be used to boost traf?c, engagement and online visibility. You’ll learn:

Which sections within Google Analytics to examine and the type of data each provides
The importance of bounce rate in relation to your Web pages
How to track user flow to see how visitors are moving around your website
How transactional Web pages perform well
How to improve the website experience for users

This product is also available in DVD format, both as a single and as part of the following discount packages:

Delving Into Your Self-Storage Management Data: The Truth It Tells and How to Use It

Fri, 28 Jan 2022 15:19:19 GMT

Learn how the data from self-storage management software can help identify weak spots in your operation, which metrics are most meaningful and how to apply the information to your business.

Speaker: Magen Smith, Owner, Magen Smith CPA
Format: Streaming Video
Duration: 47 minutes

Delving Into Your Self-Storage Management Data: The Truth It Tells and How to Use It
The data available from self-storage management software can help you identify weak spots in your operation, but determining which metrics are most meaningful and how to apply the information can be difficult. Understanding the figures at your fingertips is crucial to properly administering your business. Our presenter will show you how to avoid data paralysis and unlock the power of management statistics to run a more efficient operation. You’ll learn:

The crucial pieces of data you must know for your business
The data sets that will help you make everyday decisions
How to avoid the danger of data misinterpretation
How to streamline the data-review process
How to use reports in concert to make the best decisions possible

This product is also available in DVD format, both as a single and as part of the following discount packages:

Developing and Building Boat/RV Storage

Thu, 27 Jan 2022 22:12:49 GMT

Learn how to develop a successful boat/RV-storage project by finding the right parcel in the right market for the right price. Topics include market demand, design trends, building types, costs and more.

Speaker: Caesar Wright, President, Mako Steel Inc.
Format: Streaming Video
Duration: 50 minutes

Developing and Building Boat/RV Storage
Learn the keys to developing a successful boat/RV-storage project in this informative session. Our presenter will explain how to find the right parcel in the right market for the right price … and then build the “right” project. He’ll address the current demand for the product, how much space you need, the different building types you can use, the construction costs associated and more. You’ll learn:

Market demand for boat/RV storage
Proper land use for this specialized product
Current design trends
The building types you can use (canopy vs. enclosed)
An overview of the construction costs involved

This product is also available in DVD format, both as a single and as part of the following discount packages:

Entering the Self-Storage Market: Should You Buy an Existing Facility or Build One?

Fri, 28 Jan 2022 15:12:56 GMT

Examine the pros and cons, important considerations to make, best practices to follow and pitfalls to avoid when determining if you should buy an existing self-storage facility or build a new one.

Speaker: Bob Copper, Owner and Partner in Charge, Self Storage 101
Format: Streaming Video
Duration: 47 minutes

Entering the Self-Storage Market: Should You Buy an Existing Facility or Build One?
New investors and owners to the self-storage industry often wonder if it’s best to buy an existing facility or build a new one. There’s no one-size-fits-all answer, but our presenter will explore both options to provide an understanding of what each entails. He’ll discuss the pros and cons, important considerations to make, best practices to follow and pitfalls to avoid. You’ll learn:

Important distinctions between buying and building
The pros and cons of each investment method
Key considerations for acquisitions and construction
Best practices to follow
How to avoid costly mistakes

This product is also available in DVD format, both as a single and as part of the following discount packages:

Fast Track to Profit: Investing in Underperforming Self-Storage Facilities

Fri, 28 Jan 2022 15:13:59 GMT

Learn why investing in an underperforming self-storage property can be the quickest way to turn a profit. Topics include how to gauge a property’s potential, strategies for making improvements, and more.

Speakers: Noel Cain, Managing Partner of Debt and Equity Group, and Chris Weismiller, Vice President of Investment Sales, SkyView Advisors
Format: Streaming Video
Duration: 42 minutes

Fast Track to Profit: Investing in Underperforming Self-Storage Facilities
Sometimes the quickest way to profit in the self-storage industry is to invest in an underperforming property and turn it around. Learn what to look for in a “fixer-upper” and what it takes to turn it into a money-maker rather than a money pit! Our presenter will share guidance on choosing a property, how to gauge its potential for a comeback, strategies for making short- and long-term improvements, and more. You’ll learn:

Why investing in an underperforming property can be a fast way to turn a profit
The typical characteristics of “diamonds in the rough”
How to gauge property potential
How to set your investment threshold and draw the line between money-maker and money-breaker
Strategies to set an underperformer on the path to success

This product is also available in DVD format, both as a single and as part of the following discount packages:

Function vs. Aesthetics: Balancing the Value in Self-Storage Conversions

Fri, 28 Jan 2022 15:21:36 GMT

Examine the challenges and considerations for self-storage conversion projects, including how to balance the functional and aesthetic to maximize rentable space and return on investment.

Speaker: Bray Allen, Sales Manager, DBCI
Format: Streaming Video
Duration: 42 minutes

Function vs. Aesthetics: Balancing the Value in Self-Storage Conversions
One of the biggest challenges when completing a self-storage conversion project is finding the right balance between functional and aesthetic building upgrades. Both are important and can increase property value in different ways; however, some can be cost-prohibitive. Our presenter will discuss challenges and considerations for conversion projects, including how to balance the functional and aesthetic to maximize rentable space and return on investment. You’ll learn:

Common challenges and considerations for conversion projects
Building upgrades that have the highest impact to actual and perceived value for the cost
Common upgrades such as hallway systems, mezzanine systems and more
Positives and negatives of various upgrades
Strategies to achieve 75 percent rentable space

This product is also available in DVD format, both as a single and as part of the following discount packages:

Grassroots Gumption: Planning Self-Storage Campaigns, Events and Other Community-Based Marketing

Fri, 28 Jan 2022 15:03:51 GMT

Learn how to step up your self-storage grassroots marketing game by effectively leveraging marketing dollars and planning winning campaigns. Topics include targeted strategies and community-based efforts.

Speaker: Melissa Stiles, Director of Marketing, Storage Asset Management Inc.
Format: Streaming Video
Duration: Approximately 48 minutes

Grassroots Gumption: Planning Self-Storage Campaigns, Events and Other Community-Based Marketing
Many self-storage businesses operate with a small marketing budget and are unsure how to leverage dollars to get the best return. Though grassroots marketing has evolved, its core philosophy remains unchanged: Target a specific audience to gain tenants in a cost-effective manner. Our presenter will demonstrate how a strategic approach to grassroots efforts can be time and money well spent. You’ll learn:

How to effectively leverage your marketing dollars
How to gain tenants on a low budget through local, targeted, ground-level strategies
How to identify marketing opportunities within the community
How to plan effective grassroots campaigns
How to use social media to further community-based efforts

This product is also available in DVD format, both as a single and as part of the following discount packages:

How to Optimize the Value of Social Media in Your Self-Storage Marketing Plan

Fri, 28 Jan 2022 15:10:42 GMT

Learn how to leverage social media to personify your self-storage brand and engage customers across multiple channels. Topics include content creation, native advertising, SEO and more.

Speakers: Michelle Bakva, Vice President of Marketing; Alexandra "Al" Goldman, Creative Strategist and Digital Marketing Manager, StorQuest Self Storage
Format: Streaming Video
Duration: Approximately 50 minutes

How to Optimize the Value of Social Media in Your Self-Storage Marketing Plan
With more than 2.1 billion people online, social media is crucial to every self-storage business. Not being active where you customers spend most of their Web time is equivalent to showing up to work without pants—embarrassing and socially unacceptable! Our presenters will demonstrate how to leverage social media to personify your brand and engage customers across multiple channels. You'll learn:

How to set up consistently branded pages across multiple channels
How to use social media to personify your brand
How to create content that is shareable, compelling and valuable
How to tap into native advertising to increase visibility
The benefits of search engine optimization and social media optimization

This product is also available in DVD format, both as a single and as part of the following discount packages: