ISS World Expo 2019

3 Steps to Building a Balanced Self-Storage Marketing Strategy

Fri, 28 Jan 2022 16:52:58 GMT

Learn how to build a balanced and effective self-storage marketing strategy, including tactics to increase rentals. Discover industry-specific, core principles that can enable your success going forward.

Speaker: Ken Turley, CEO and Co-Founder, RIZE Marketing Agency
Format: Streaming Video
Duration: 51 minutes

3 Steps to Building a Balanced Self-Storage Marketing Strategy
Seeking to build a balanced, effective marketing strategy for your self-storage business? Look no further! Our presenter will teach you three key steps toward achieving this goal, including proven strategies that will drive more traffic to your facility and help you rent more units. You’ll also discover industry-specific, core marketing principles that can enable you to be more successful for years to come.

You’ll learn:

Modern Web-design principles that convert more rentals
Proven traditional marketing ideas
Effective online tactics
How to create a proper advertising budget
How to use data and stats to make better business decisions

This product is also available in DVD format, both as a single and as part of the following discount packages:

A Self-Storage Automation Case Study: Costs, Implementation, Challenges and More

Fri, 28 Jan 2022 17:06:39 GMT

Learn why and how one self-storage operator has embraced facility automation and the end results. Get real-life examples to how he's lowered operating costs and, in many cases, increased revenue.

Speaker: Brad Minsley, Co-Founder, 10 Federal Cos.
Format: Streaming Video
Duration: 47 minutes

A Self-Storage Automation Case Study: Costs, Implementation, Challenges and More
Learn from a fellow self-storage operator why and how his company has embraced facility automation and the end results, including lower operating costs and, in many cases, higher revenue. Our presenter will quantify those outcomes with real-life examples and explore the technologies his facilities employ such as kiosks, analytics cameras, remote-monitoring systems, overlock technologies and others.

You’ll learn:

The technologies used to automate 10 Federal’s facilities
How the company implemented technology at its sites
The upfront and ongoing costs involved
The challenges the company encountered
The real-life economic impact of facility automation

This product is also available in DVD format, both as a single and as part of the following discount packages:

Advanced Paid Search Strategies for Self-Storage Operators

Fri, 28 Jan 2022 16:52:07 GMT

Learn advanced strategies to extract more from self-storage Google Ads. Topics include geo-targeting, customer-density analysis, ad extensions and copy, quality score, bidding, and conversion tracking.

Speaker: Stephen Sandecki, Chief Marketing Officer, Store Space Self Storage
Format: Streaming Video
Duration: 46 minutes

Advanced Paid Search Strategies for Self-Storage Operators
It’s time to get more from your paid search! This session will show you how to take your online marketing programs to the next level. Our presenter will dive into more advanced strategies and help you extract more from Google Ads. Focus areas include geo-targeting, customer-density analysis, ad extensions and copy, quality score, bidding, and conversion tracking. Learn the lingo and the strategies, and you’ll reap the rewards!

You’ll learn:

How Google Ads works and how they can be used to drive quality leads
How to improve your quality score
How to properly geo-target areas around your facility using customer-density mapping
The best ways to track conversions and cost per acquisition
The best way to lower your paid-search spend while increasing leads

This product is also available in DVD format, both as a single and as part of the following discount packages:

Bridging the Communication Divide: An Omnichannel Playbook for the Modern Self-Storage Operator

Fri, 28 Jan 2022 17:07:44 GMT

Learn how to ramp up self-storage customer engagement by using an omnichannel content strategy. Explore communication trends and statistics as well as current and future technology disruptors.

Speaker: Peter Spickenagel, Director of Business Development, CallPotential
Format: Streaming Video
Duration: 45 minutes

Bridging the Communication Divide: An Omnichannel Playbook for the Modern Self-Storage Operator
Learn how to ramp up customer engagement at your self-storage business by employing an omnichannel content strategy and understand the role technology plays in its execution. Our presenter will share what other industries are doing to manage the customer experience and make it consistent through every channel. He’ll discuss communication trends and statistics as well as current and future technology disruptors.

You’ll learn:

What omnichannel is and what it means for self-storage
How to chart the customer journey and discover opportunities to engage and serve
How to seamlessly create consistency through all channels
What digital tools are available to enhance the customer experience
Up-and-coming technology disruptors such as artificial intelligence, voice search, chatbots and others

This product is also available in DVD format, both as a single and as part of the following discount packages:

Busting Myths and Misconceptions in Self-Storage Climate Control

Fri, 28 Jan 2022 16:09:30 GMT

Learn what climate control really means in self-storage while busting common myths and misconceptions. Topics include equipment types, geographic factors, exterior units and more to help you plan.

Speakers: Barry Fitzgerald, Mechanical Contractor, and Brian Wolfe, Vice President of Technical Services Division, Logis-Tech Inc.
Format: Streaming Video
Duration: 41 minutes

Busting Myths and Misconceptions in Self-Storage Climate Control
The term “climate control” can be confusing and misleading. Does it mean temperature or humidity control, or both? Is one better than the other? Our presenters will examine what climate control really means in self-storage while busting common myths and misconceptions. They’ll discuss equipment types, geographic factors, exterior units and more to help you plan your climate-control strategies.

You’ll learn:

The different types of “climate control”
How to tell if you have a climate-control problem
Technologies that can be used to control your self-storage environment
The types of equipment that are best for particular storage facilities
Climate-control ideas for specialized storage

This product is also available in DVD format, both as a single and as part of the following discount packages:

Climbing the Ladder of Self-Storage Success: Career Advice for Facility Managers

Fri, 28 Jan 2022 16:42:51 GMT

Our presenter will help you push your professional development and achieve your career goals by teaching you the necessary skills and know-how to make your way up the ranks.

Speaker: Pamela Alton, Founder and CEO, Mini-Management Services
Format: Streaming Video
Duration: 39 minutes

Climbing the Ladder of Self-Storage Success: Career Advice for Facility Managers
As a recruiting slogan, the U.S. Army used to say, “Be All You Can Be.” Similarly, our presenter is going to help you push your professional development and achieve your self-storage career goals! Whether you’re looking to move to a bigger/better company or want to achieve promotion at the place you currently work, you need skills and know-how to make your way up the ranks. Her insights will give you the foundation to succeed.

You’ll learn:

The managerial skills, traits and experience self-storage companies seek at the store and regional levels
Where and how to get the education and experience you need to be a more valuable employee
How to build an impressive, attractive resume
How to perfectly nail the interview, from what to wear to comportment to question responses
How to communicate your needs and goals to your owner/supervisor

This product is also available in DVD format, both as a single and as part of the following discount packages:

Cost-Effective Marketing Strategies for Small Self-Storage Operators

Fri, 28 Jan 2022 16:50:18 GMT

Marketing on a limited budget is difficult. Learn about a cost-effective, online system designed specifically for self-storage as well as tips on what works and doesn’t, and when to execute certain tasks.

Speaker: Gaetano Javarone, Owner/Manager at Diamond Storage/Storage Made EZ, Local Biz Digital
Format: Streaming Video
Duration: 50 minutes

Cost-Effective Marketing Strategies for Small Self-Storage Operators
It can be difficult for a smaller self-storage operator to know what marketing tactics to use, especially on a limited budget. After countless hours of investigating digital marketing methods, our presenter has designed a cost-effective, online system that works specifically for this industry. He’ll share what works and what doesn’t, and the order in which to execute certain marketing tasks to get the biggest bang for your buck.

You’ll learn:

Website and social-profile changes that lead to more leads and online reservations
How to use your current and past rent rolls to boost revenue per customer
How to use social list-building and Facebook to grow brand awareness and customer traffic
How to set up display and social ad-sales funnels and automate lead follow-up
Little-known “ninja hacks” that can create automatic, personalized customer service

This product is also available in DVD format, both as a single and as part of the following discount packages:

Crushing Customer Sales Objections in Self-Storage

Fri, 28 Jan 2022 16:48:32 GMT

Self-storage managers are frequently challenged by customer objections during the sales process. Learn how to effectively communicate your value proposition and overcome common objections to close the deal.

Speaker: Stephanie Tharpe, Senior Vice President of Operations, A+ Storage of Tennessee LLC
Format: Streaming Video
Duration: 52 minutes

Crushing Customer Sales Objections in Self-Storage
Self-storage managers are frequently challenged by customer objections during the sales process. Our presenter will show you how to effectively communicate your value proposition and teach you how to overcome common objections to close the deal. Learn how to redirect challenges to price, insurance requirements, administrative fees and other sticking points to increase your customer conversion rate.

You’ll learn:

How to be confident in your product and services
How to sell against your competition
How to effectively explain your features and benefits
How to overcome pushback on rate increases
How to be aggressive in generating positive reviews

This product is also available in DVD format, both as a single and as part of the following discount packages:

Digital Accessibility: Guidelines and Legal Considerations for Your Self-Storage Website

Tue, 18 Jan 2022 16:09:06 GMT

Learn about online-accessibility principles and how to apply them to your self-storage business. Topics include how to evaluate your website, address common issues and protect your business against lawsuits.

Speaker: Chris Eckert, Chief Technology Officer, G5
Format: Streaming Video
Duration: 51 minutes

Digital Accessibility: Guidelines and Legal Considerations for Your Self-Storage Website
Offering online accessibility to your self-storage customers isn’t just the right thing to do, there are legal considerations due to the evolution of compliance and Web standards. This session will cover digital-accessibility principles and how to apply them to your business, including how to evaluate your website and address common issues. Our speaker will examine related regulations and offer guidance on how to protect your business against lawsuits.

You’ll learn:

What digital accessibility is and why it’s important
What Web standards apply to self-storage
What legal considerations to make regarding accessibility
How to know if you’re at risk of a lawsuit
How to protect yourself from accessibility-related liability

This product is also available in DVD format, both as a single and as part of the following discount packages:

Dollars and Sense: Industry Experts Discuss Self-Storage Finance

Fri, 28 Jan 2022 16:40:19 GMT

Get insight to the ebbs and flows of the capital markets and their effect on self-storage, particularly as they pertain to CMBS securities, insurance-company financing, SBA financing and more.

Moderator: Shawn Hill, Principal, The BSC Group LLC
Panelists: Terry Campbell, General Manager, Live Oak Bank
Neal Gussis, Principal, CCM Commercial Mortgage LLC
David Smyle, Commercial Mortgage Banker, Pacific Southwest Realty Services
Format: Streaming Video
Duration: 51 minutes

Dollars and Sense: Industry Experts Discuss Self-Storage Finance
Myriad factors influence the self-storage lending landscape. Our panel of experts will share insight to the ebbs and flows of the capital markets, particularly as they pertain to commercial mortgage-backed securities (CMBS), insurance-company financing, Small Business Administration (SBA) financing and more. Gain an understanding of how lenders view self-storage today as well as how the market is likely to shift in the future.

You’ll learn:

The current state of the self-storage lending landscape
The pros and cons of CMBS loans
The pros and cons of insurance-company financing
The pros and cons of SBA loans
How lenders are likely to view self-storage in the near future

This product is also available in DVD format, both as a single and as part of the following discount packages:

Empowering Your People: Creating a Gratifying Self-Storage Work Environment

Fri, 28 Jan 2022 16:54:05 GMT

One of the most effective investments an owner can make in his business is the empowerment and professional development of his facility-management team. Learn ways to inspire and enrich your people!

Speaker: Rick Beal, Vice President of Management and Development, Easy Storage Solutions
Format: Streaming Video
Duration: 43 minutes

Empowering Your People: Creating a Gratifying Self-Storage Work Environment
One of the most effective investments a self-storage owner can make in his business is the empowerment and professional development of his facility-management team. As our industry becomes more competitive, highly productive employees will keep your business a cut above the rest. Learn ways to inspire and enrich your people!

You’ll learn:

The resources that are key to staff development and success
What works better than goal-setting to map a plan for growth
How and why you should listen to your people, even if they’re inexperienced
Why it’s OK to beg, borrow and steal team-building tactics from other industries (and some to emulate)
What a toxic work environment does to a company and how to create a positive one that nurtures performance

This product is also available in DVD format, both as a single and as part of the following discount packages:

Finding Investment Success With Self-Storage Value-Add Deals

Fri, 28 Jan 2022 16:41:06 GMT

Learn how value-add self-storage deals can provide strong investment returns through relevant examples and insight to receiving a favorable appraisal and financing.

Speaker: Nick Malagisi, National Director Self Storage, SVN Commercial Real Estate Advisors
Format: Streaming Video
Duration: 46 minutes

Finding Investment Success With Self-Storage Value-Add Deals
The best returns on self-storage investments often come from value-add deals, in which there’s room to improve net operating income and cash flow. Our presenter will define the parameters of a such a deal, which can be found in many types of acquisitions and developments. He’ll provide relevant examples and share insight to receiving a favorable appraisal and financing. He’ll also share a case study that can relate to other projects.

You’ll learn:

What a value-add deal is and why you might want to pursue one
The types of deals that qualify as value-add
How to properly value a transaction
How to appraise a value-add deal and finance it
Case-study details that can apply to other projects

This product is also available in DVD format, both as a single and as part of the following discount packages:

Finding Your Opportunity Zone: A New Government Program for Self-Storage Investors

Fri, 28 Jan 2022 16:41:50 GMT

Learn how to leverage capital for new self-storage projects in Opportunity Zones by deferring capital income-tax gain in some cases as well as eliminating capital gains on qualifying assets.

Speaker: Scott Meyers, Founder, Self Storage Profits Inc.
Format: Streaming Video
Duration: 49 minutes

Finding Your Opportunity Zone: A New Government Program for Self-Storage Investors
The U.S. has more than 8,700 low-income census tracts called Opportunity Zones (OZs), which are certified by the Treasury Department. Investors can now put capital to work, financing new self-storage projects in these areas in exchange for certain federal capital-gains tax advantages. Our presenter will show you how to defer capital income-tax gain on certain investments as well as how to eliminate capital gains on qualifying assets.

You’ll learn:

The origin of OZs and how best to approach them
Where to find and how to evaluate the best sites within an OZ
How to receive temporary tax deferral for capital gains reinvested in an OZ fund
How to qualify for a permanent exclusion from taxable income of capital gains
Why you need to act now to take advantage of this incredible opportunity

This product is also available in DVD format, both as a single and as part of the following discount packages:

From Data to Dollars: Revenue-Management Techniques for Self-Storage

Fri, 28 Jan 2022 16:57:08 GMT

Learn how to use your software's reporting and market knowledge to better understand of inventory differentiation, size management, pricing and promotions. Also learn about pricing dynamics and techniques.

Speaker: Frank Certo, Director of Operations, STORExpress
Format: Streaming Video
Duration: 53 minutes

From Data to Dollars: Revenue-Management Techniques for Self-Storage
As competition in the self-storage industry heats up, revenue management has become more important than ever. Operators who use their software's reporting and market knowledge will have a better understanding of their inventory differentiation, size management, pricing and promotions. Learn about dynamic pricing and how larger operators are using it, plus get techniques to manage supply and demand to move your inventory.

You’ll learn:

A better understanding of pricing and lease-up strategies
What your occupancy is telling you about your inventory mix and customer demand
What dynamic pricing is and how “the big boys” are using it to gain incremental revenue
How to dig into your software reports to better understand your business
How to make better decisions to manage occupancy and revenue in a competitive environment

This product is also available in DVD format, both as a single and as part of the following discount packages:

From the High Road to the High Seas: Building Boat and RV Storage

Fri, 28 Jan 2022 16:13:24 GMT

Gain insight to various boat/RV self-storage project solutions including the pros and cons of each. You’ll also get tips on financial and practical considerations to aid your decision-making process.

Speaker: Jamie Lindau, National Sales Manager, Trachte Building Systems
Format: Streaming Video
Duration: 50 minutes

From the High Road to the High Seas: Building Boat and RV Storage
When it comes to boat/RV storage, one size and one solution doesn’t fit every need. Our presenter will examine the various types of storage options available and discuss the pros and cons of each. He’ll also run through important financial and practical considerations to help your decision-making process in this specialized storage niche.

You’ll learn:

The various types of boat/RV storage options
Land requirements and site-layout considerations
The financial performance within the sector and how it compares to traditional self-storage
Which amenities are valued by customers and the issues that can arise from them
Specific issues of concern, including lien sales, risk of theft and more

This product is also available in DVD format, both as a single and as part of the following discount packages:

Future-Forward Storage Design: Modern Building Options

Fri, 28 Jan 2022 16:11:06 GMT

Learn how market conditions impact self-storage construction choices and affect profitability, including competition, location, regulations, costs, and the adaptation or remediation of buildable sites.

Speaker: H. Edward Goldberg, President, HEGRA Architects Inc.
Format: Streaming Video
Duration: 50 minutes

Future-Forward Storage Design: Modern Building Options
When it comes to design and construction, self-storage has changing, special needs due to increased competition, ever-present challenges of location, an evolving regulatory climate, new systems of construction, rising costs, and the adaptation or remediation of buildable sites. Our presenter will address the conditions on the ground that impact construction choices and affect profitability.

You’ll learn:

The architect/builder’s point of view on construction trends
Mixed-use trends related to retail and self-storage
Construction strategies for single- and multi-story buildings, as well as for adding floors to existing facilities
Material choices, including exterior claddings, roofing trends and insulation requirements
Design elements and graphics to create a fresh look

This product is also available in DVD format, both as a single and as part of the following discount packages:

Get Pumped! Enhancing Self-Storage Facility Value Before You Sell

Fri, 28 Jan 2022 17:01:09 GMT

Looking to sell your facility? Having a strong track record of controlling expenses, occupancy and revenue will attract serious investors and maximize ROI. Learn how to improve your operation and increase its value.

Speaker: Roby Pait, District Manager, Storage Asset Management
Format: Streaming Video
Duration: 44 minutes

Get Pumped! Enhancing Self-Storage Facility Value Before You Sell
Market prices for self-storage properties may be at the top of the bell curve, and many owners are thinking about selling. Will your facility get top dollar? Having a strong track record of controlling expenses as well as building occupancy and revenue will attract the most serious investors and maximize the bottom line. Our speaker will discuss these and other opportunities to improve your operation and increase its value.

You’ll learn:

Key strategies for improving facility value before a sale
Best practices for setting tenant and street-rate pricing
How to monitor discounts, credits, deleted payments and software exceptions
Ways to decrease operating expenses
A checklist for conducting your own site audit

This product is also available in DVD format, both as a single and as part of the following discount packages:

It All Happens on the Phone: Mobile Technology and the Tenant-Centric Experience

Fri, 28 Jan 2022 17:09:08 GMT

Explore ways to ensure your self-storage operation is poised to support today's mobile-tech-savvy customers by being accessible and helpful, regardless of how they communicate with you.

Speaker: John Traver, CEO, XPS Solutions
Format: Streaming Video
Duration: 38 minutes

It All Happens on the Phone: Mobile Technology and the Tenant-Centric Experience
Successfully engaging today's tech-savvy self-storage customer hinges on our ability to be accessible and helpful, regardless of how he communicates. The ubiquity of the mobile phone has radically and permanently shifted the way we market, sell and serve. A comprehensive tenant-centric approach isn’t only strongly recommended, it’s a business-critical. Our presenter will share ways to ensure your operation is poised to support modern tenants.

You’ll learn:

Who the modern tenant is and how he expects to engage with your facility
The mobile advancements that are driving industry paradigm shifts
How to develop your comprehensive strategy for providing tenant-centric solutions
How much time you have to execute this strategy
How unmanned facilities factor into the equation

This product is also available in DVD format, both as a single and as part of the following discount packages:

Let's Get Physical! Self-Storage Safety and Site Maintenance

Fri, 28 Jan 2022 16:45:39 GMT

Get practical guidance for optimizing self-storage safety and site upkeep as well as how to market their benefits. This session covers everyday tasks to long-term projects and planning.

Speakers: Donna Edwards and Kevin Edwards, Self-Storage Managers, Southeast Management Co.
Format: Streaming Video
Duration: 48 minutes

Let's Get Physical! Self-Storage Safety and Site Maintenance
Daily maintenance at your self-storage facility can generate marketable curb appeal while helping to protect tenants, staff and guests from onsite injuries and liabilities. Our presenters will share practical guidance for optimizing safety and site upkeep as well as how to market their benefits. They’ll cover everything from everyday tasks to projects that require long-term planning.

You’ll learn:

How site maintenance is linked to safety and security
When to hire a contractor for work vs. using in-house staff
How to use technology to manage maintenance tasks
How to protect tenants, staff and ownership by reducing exposure to damages and risk
How to market and communicate about site improvements

This product is also available in DVD format, both as a single and as part of the following discount packages:

Magic Revenue Finder: Unlocking Hidden Profit in Your Self-Storage Operation

Fri, 28 Jan 2022 16:43:39 GMT

There are many ways to maximize self-storage profit. Learn hidden revenue streams based on leveraging operational strategies, including rate and fee structures, bad-debt control, and more.

Speaker: Robert Barge, Partner and Vice President of Operations, Crescendo Self-Storage
Format: Streaming Video
Duration: 48 minutes

Magic Revenue Finder: Unlocking Hidden Profit in Your Self-Storage Operation
There are many ways to maximize self-storage profit, but even the most seasoned operator may unwittingly leave untapped revenue on the table. Our presenter will share insight to how he and his team generated healthy cash flow and equitable value in building a 93-property portfolio. He’ll unveil hidden revenue streams based on leveraging operational strategies, including rate and fee structures, bad-debt control, and more.

You’ll learn:

How to optimize late-fee revenue per state regulations
New tactics for successful rental-rate increases and optimization
How to rotate unrentable units back to rentable status
In-depth tactics to control bad debt and delinquent rent payments
How to generate significant protection-plan revenue

This product is also available in DVD format, both as a single and as part of the following discount packages: