Marketing

Total Self-Storage Solutions 2024 Education Video Package

Mon, 27 May 2024 17:34:04 GMT

Get 42 seminars addressing the full spectrum of self-storage: development, construction, investment, ownership, management, marketing, technology and more. Enjoy significant savings!

Format: Streaming video
Duration: Approximately 40 hours

Total Self-Storage Solutions 2024 Education Video Package
Streaming video is now available in discount packages! Now you can get all 42 sessions from the Big Picture, Building, Innovation, Investing, Management and Ownership education tracks at the 2024 Inside Self-Storage World Expo in one convenient bundle.
This product offers significant savings off the individual video prices and features self-storage experts discussing important topics related to development, construction, customer experience, investment, ownership, management, marketing, technology, legal issues and more. It includes the following videos:

Big Picture

Rock of Ages: How Generational Change Is Influencing All Aspects of the Self-Storage Industry
2024 Construction Outlook: Understanding Today’s Trends and Their Long-Term Implications
The 5 Greatest Threats Facing Self-Storage Today (and What to Do About Them)
Legal Horizons: What to Look for on the Self-Storage Liability Landscape
Self-Storage Data Dump: Analytical Insights to Help You Elevate Your Operation
The Heat Is On! The Impact of Global Warming on Self-Storage
Blazing New Trails: Self-Storage Business Improvements You Can Make, Simply by Avoiding These Mistakes

Building

Customer-Centric Self-Storage Design: Balancing Cost With a Winning Outcome
Protect Yourself Before You Wreck Yourself: Understanding the Self-Storage Construction Contract
Less-Extreme Makeover, Self-Storage Edition: How to Give Your Aged Facility a New Edge
Sustainability in Self-Storage Construction: What It Really Means and How to Achieve It
Change Order! How to Manage Self-Storage Project Modifications With Fairness and Finesse
IBC Code Impact: What the Latest Changes Mean for Your Self-Storage Development
The Self-Storage Zoning Game Has Changed! Here’s How You Can Still Play and Win

Innovation

Harnessing the Power of AI to Boost Your Self-Storage NOI
Designing Customer-Centric Self-Storage Experiences for Today’s Competitive Market
10X Your Productivity! Leveraging Automation in Self-Storage Operation
Self-Storage SEO 2024: Your Marketing Blueprint for a Cookie-Free Future
Beyond Dynamic Pricing: Technology-Driven Revenue Management for Self-Storage
Monitor, Study, Convert: Combining Tech and Data to Improve Your Self-Storage Business
The Truth About Remote Management: Self-Storage Experts Share the Deets

Investing

Money, Mindset, Momentum … How to Get Started and Grow Fast in Self-Storage Investing
Raising Funds: Scaling Your Self-Storage Business Through OPM (Other People’s Money)
Advanced Self-Storage Feasibility: Metrics You May Be Missing, Plus What the Numbers Won't Tell You
Money Matters: What the Banking Credit Crunch and High Interest Rates Mean for the Self-Storage Industry
A New Investor’s Guide to Securing a Self-Storage Loan
Outside the Self-Storage Box: Creative Ways to Expand Your Portfolio
The Power of Relationship Capital: Leveraging Your Personal Brand to Find and Close Self-Storage Deals

Management

Do or Die: Things Self-Storage Managers Must Do to Make Ownership Happy and Get PAID
Delivering Personal Sales and Service in a Remote Self-Storage Environment
Adapting to Modern-Day Self-Storage Operation: Next-Level Insights for Experienced Managers
Self-Storage Young Guns: Career Innovation and Planning in Today’s Corporate-Forward Industry
Simple DIY Marketing Strategies for Self-Storage Managers
Community Involvement and Self-Storage Success: The Why and How of Grassroots Engagement
Maintenance Matters: How to Keep Your Self-Storage Site Looking and Functioning Its Best

Ownership

DIY Business Intelligence for Self-Storage: Tools You Can Create and Use on Your Own
Improving Self-Storage Income and Value, Whether You Intend to Buy, Sell or Hold
Getting More of What You Want (and Less of What You Don’t) From Your Self-Storage Team
Insurance Insanity! What’s Happening to Your Coverage, Plus Solutions to Offset Costs and Risk
Operating Boat/RV Storage … It Ain’t the Same Business Model as Self-Storage!
Self-Storage Marketing Playbook: A Guide for Facility Owners
Averting Missed Opportunity: Things You Must Keep in Mind to Maximize Self-Storage Profitability

For more detailed descriptions, please refer to the individual product pages.

Self-Storage Operator Essentials 2024 Education Video Package

Mon, 27 May 2024 17:39:41 GMT

Get 28 education sessions that address important aspects of self-storage facility operation. This discount bundle addresses issues of sales, service, marketing, revenue, staffing, technology, legal and more.

Format: Streaming video
Duration: Approximately 23 hours

Self-Storage Operator Essentials 2024 Education Video Package
Streaming video is now available in discount packages! Now you can get 28 sessions from the Big Picture, Innovation, Management and Ownership Tracks at the 2024 Inside Self-Storage World Expo in one convenient bundle. This product offers significant savings off the individual video prices and features self-storage experts discussing important topics related to facility operation including sales, customer service, marketing, revenue management, staffing, technology, legal compliance and more. It includes:

Big Picture

Rock of Ages: How Generational Change Is Influencing All Aspects of the Self-Storage Industry
2024 Construction Outlook: Understanding Today’s Trends and Their Long-Term Implications
The 5 Greatest Threats Facing Self-Storage Today (and What to Do About Them)
Legal Horizons: What to Look for on the Self-Storage Liability Landscape
Self-Storage Data Dump: Analytical Insights to Help You Elevate Your Operation
The Heat Is On! The Impact of Global Warming on Self-Storage
Blazing New Trails: Self-Storage Business Improvements You Can Make, Simply by Avoiding These Mistakes

Innovation

Harnessing the Power of AI to Boost Your Self-Storage NOI
Designing Customer-Centric Self-Storage Experiences for Today’s Competitive Market
10X Your Productivity! Leveraging Automation in Self-Storage Operation
Self-Storage SEO 2024: Your Marketing Blueprint for a Cookie-Free Future
Beyond Dynamic Pricing: Technology-Driven Revenue Management for Self-Storage
Monitor, Study, Convert: Combining Tech and Data to Improve Your Self-Storage Business
The Truth About Remote Management: Self-Storage Experts Share the Deets

Management

Do or Die: Things Self-Storage Managers Must Do to Make Ownership Happy and Get PAID
Delivering Personal Sales and Service in a Remote Self-Storage Environment
Adapting to Modern-Day Self-Storage Operation: Next-Level Insights for Experienced Managers
Self-Storage Young Guns: Career Innovation and Planning in Today’s Corporate-Forward Industry
Simple DIY Marketing Strategies for Self-Storage Managers
Community Involvement and Self-Storage Success: The Why and How of Grassroots Engagement
Maintenance Matters: How to Keep Your Self-Storage Site Looking and Functioning Its Best

Ownership

DIY Business Intelligence for Self-Storage: Tools You Can Create and Use on Your Own
Improving Self-Storage Income and Value, Whether You Intend to Buy, Sell or Hold
Getting More of What You Want (and Less of What You Don’t) From Your Self-Storage Team
Insurance Insanity! What’s Happening to Your Coverage, Plus Solutions to Offset Costs and Risk
Operating Boat/RV Storage … It Ain’t the Same Business Model as Self-Storage!
Self-Storage Marketing Playbook: A Guide for Facility Owners
Averting Missed Opportunity: Things You Must Keep in Mind to Maximize Self-Storage Profitability

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the Total Self-Storage Solutions 2024 Education Video Package.

Self-Storage Management 2024 Education Video Package

Mon, 27 May 2024 17:54:56 GMT

Get seven education sessions focused on self-storage facility management. This discount bundle offers insight into revenue management, marketing, collections, add-on profit centers, career growth and more.

Format: Streaming video
Duration: Approximately 6 hours

Self-Storage Management 2024 Education Video Package
Streaming video is now available in discount packages! Now you can get all seven sessions from the Management education track at the 2024 Inside Self-Storage World Expo in one convenient bundle. This product offers savings off the individual video prices and features self-storage experts discussing issues that are important to facility managers. It includes:

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package

Self-Storage Ownership 2024 Education Video Package

Mon, 27 May 2024 17:57:58 GMT

Get seven education sessions focused on self-storage business ownership. This discount bundle offers insight to net operating income, data and performance, marketing, online visibility, revenue, and more.

Format: Streaming video
Duration: Approximately 6 hours

Self-Storage Ownership 2024 Education Video Package
Streaming video is now available in discount packages! Now you can get all seven sessions from the Ownership Track at the 2024 Inside Self-Storage World Expo in one convenient bundle. This product offers savings off the individual video prices and features self-storage experts discussing issues that are important to facility owners. It includes:

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package

Do or Die: Things Self-Storage Managers Must Do to Make Ownership Happy and Get PAID

Mon, 27 May 2024 16:40:20 GMT

If you’re a self-storage manager, your goal is to make money. Learn things you can do to ensure a more profitable business, which will please your owner and put more money in everyone’s pocket.

Speakers: Anne Ballard, President of Marketing, Training and Developmental Services; Lou Barnholdt, Vice President of Sales and Development; Sarah Beth Johnson, Vice President of Sales and Development; and Stacie Maxwell, Vice President of Marketing and Training, Universal Storage Group
Format: Streaming video
Duration: Approximately 50 minutes

Do or Die: Things Self-Storage Managers Must Do to Make Ownership Happy and Get PAID
If you’re a self-storage manager, your ultimate goal is to make money—for yourself as well your company. But in our highly competitive industry, this can be easier said than done. Our presenters will share their unique insights after working at all levels of facility operation. They’ll share things you can do to ensure a more profitable business, which will please your owner and put more money in everyone’s pocket.

You'll learn:

Why property maintenance matters and efficiencies you can employ
Why it’s critical to keep your website current and how to do it
How to watch your market, adjust your street rates and know your competition
Why you should “always be marketing” and how to achieve your goals
Why ancillary services matter and how you sell them to improve revenue

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Management 2024 Education Video Package

Adapting to Modern-Day Self-Storage Operation: Next-Level Insights for Experienced Managers

Mon, 27 May 2024 16:45:11 GMT

Learn specific strategies you should be employing to better operate and promote your self-storage facility and how they’ll benefit you and your customers.

Speaker: Cassie Dodgen, Owner and Operator, Learning Self-Storage LLC
Format: Streaming video
Duration: Approximately 50 minutes

Adapting to Modern-Day Self-Storage Operation: Next-Level Insights for Experienced Managers
Self-storage is an ever-changing industry with ever-greater supply. Experienced facility managers understand what this means: business adaptation! But what changes will help you better operate and promote your facility? Find out in this insightful session! Our presenter will share specific strategies you should be employing and how they’ll benefit you and your customers. She’ll also share creative ideas for soaring over the competitors in your market.

You'll learn:

What your customers expect from your business
How to use technology to your benefit
How to maximize revenue
Marketing strategies on which to focus
Key performance indicators to watch

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Management 2024 Education Video Package

Self-Storage SEO 2024: Your Marketing Blueprint for a Cookie-Free Future

Mon, 27 May 2024 16:14:08 GMT

Learn the true worth of search engine optimization (SEO) in self-storage, plus how to stay up to date, launch successful self-storage campaigns and diversify in a cookieless world.

Speaker: Steve Lucas, CEO and Managing Partner, The Storage Group
Format: Streaming video
Duration: Approximately 50 minutes

Self-Storage SEO 2024: Your Marketing Blueprint for a Cookie-Free Future
The digital-marketing landscape faces a seismic shift as third-party cookies—the foundation of online advertising—become extinct. Without them, self-storage marketers must seize the moment to adapt and thrive. Our presenter will discuss the true worth of search engine optimization (SEO), plus how to stay up to date and launch successful campaigns. Learn to diversify in a cookieless world and leverage strategies for this transformative era.

You'll learn:

How to master the art of SEO to thrive in the digital battlefield
How to stay up-to-date to maintain a competitive edge
How to launch and execute effective SEO campaigns
Ways to diversify digital-marketing tactics in a cookieless world
Strategies and techniques to withstand the sweeping changes in digital marketing

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Innovation 2024 Education Video Package

Simple DIY Marketing Strategies for Self-Storage Managers

Mon, 27 May 2024 16:49:52 GMT

Discover how to take marketing into your own hands in this comprehensive seminar. Our presenter will cover the tasks that can be confidently handled in-house and when to leverage professional services.

Speaker: Josh Huff, Owner and Marketing Specialist, Lighthouse Storage Solutions
Format: Streaming video
Duration: Approximately 50 minutes

Simple DIY Marketing Strategies for Self-Storage Managers
Self-storage marketing shouldn’t be a mystery. Discover how to take it into your own hands in this comprehensive seminar. With the help of free tools and industry best practices, any facility manager can evaluate and optimize their promotional efforts. Our presenter will cover the tasks that can be confidently handled in-house and when it’s advantageous to leverage professional services.

You'll learn:

How to leverage free tools to streamline and improve your marketing
Industry best practices and how to implement them
How to identify and track the right key performance indicators
Real-world examples of practical and effective marketing strategies
When to invest in professional marketing services

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Management 2024 Education Video Package

Community Involvement and Self-Storage Success: The Why and How of Grassroots Engagement

Mon, 27 May 2024 16:52:08 GMT

Explore the measurable benefits of community involvement and return on investment (ROI) that can be achieved for a self-storage business through these kinds of initiatives.

Speaker: James Reid, CEO, StorCo Storage/Investa Group
Format: Streaming video
Duration: Approximately 50 minutes

Community Involvement and Self-Storage Success: The Why and How of Grassroots Engagement
Community involvement can be a powerful tool in attracting new self-storage customers and growing your business. Our presenter will explore the measurable benefits and return on investment (ROI) that can be achieved through these kinds of initiatives. By building a positive reputation, increasing brand visibility and creating network opportunities, you can establish your facility as a valuable member of your community and reap the benefits that come with it.

You'll learn:

The value of community involvement and participation
How a positive reputation increases brand visibility and network opportunities
How to measure the ROI of community outreach
Success stories of carnivals, farmer's markets and drive-in movie nights
How to engage your team for the most significant impact

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Management 2024 Education Video Package

Self-Storage Marketing Playbook: A Guide for Facility Owners

Mon, 27 May 2024 17:05:34 GMT

Our presenter will tell you what self-storage marketing strategies do and don’t work and why. Find out which channels and methods deserve your attention and how to make the most of them.

Speaker: Tommy Nguyen, Cofounder and Chief Operating Officer, StoragePug
Format: Streaming video
Duration: Approximately 50 minutes

Self-Storage Marketing Playbook: A Guide for Facility Owners
It’s easy to get lost in the world of marketing. For self-storage owners, it’s important to know which strategies do and don’t work in our industry and why. Our presenter will tell you what they are and help you improve your game. Find out which channels and methods deserve your attention and how to make the most of them. You’ll walk away informed and ready to tackle your next campaigns!

You'll learn:

How to set up a strong marketing foundation
What channels and strategies bring the best results
The tactics you don’t need to worry about
The right kind of marketing for a small operation vs. a large portfolio
How to find the right blend of new and traditional marketing

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Ownership 2024 Education Video Package

Total Self-Storage Solutions 2023 Education Video Package

Wed, 07 Jun 2023 21:04:03 GMT

Get 42 seminars addressing the full spectrum of self-storage: development, construction, investment, ownership, management, marketing, technology and more. Enjoy significant savings!

Format: Streaming video
Duration: Approximately 42 hours

Total Self-Storage Solutions 2023 Education Video Package

Streaming video is now available in discount packages! Now you can get all 42 sessions from the Building, Editor’s Choice, Investing, Operations, Technology, Wealth and Staffing education tracks at the 2023 Inside Self-Storage World Expo in one convenient bundle. This product offers significant savings off the individual video prices and features self-storage experts discussing important topics related to self-storage development, construction, customer experience, investment, ownership, management, marketing, technology, legal issues and more. It includes:

Self-Storage Building 2023 Education Video Package

Does This Site Make Sense? Where to Build Self-Storage in Today’s Shifting Market
Value Engineering in Self-Storage: Cinching the Purse Strings on Your Next Construction Project
Exceeding Expectations of Self-Storage With Aesthetically Superior Design
My Pain, Your Gain: The Hard Lessons I’ve Learned About Building Self-Storage
Never Break the (Supply) Chain: Sourcing Materials and Prices for Self-Storage Projects
Driving Success: Designing Vehicle Flow and Parking for Your Self-Storage Property
Living the Dream: How We Built Our First Self-Storage Facility and Lessons Learned

Self-Storage Editor’s Choice 2023 Education Video Package

Self-Storage Meets the Blockchain: Social Tokens and How They Could Transform Industry Investing
Surviving the Forest of Social Media: How Any Self-Storage Operator Can Make It on Their Own
The One Stop Way: Why and How We Turned Our Self-Storage Portfolio Into a Self-Sustaining Brand
Smooth Sailing or Bumpy Ride? Operators Share Their Boat/RV-Storage Triumphs, Tragedies and Tips
Inside the Box, Outside the Lines: Real-Life Innovation in Self-Storage Conversion Projects
Federal Laws That Apply to Your Local Self-Storage Facility and How They Impact Your Business
What You Need to Know About Digital Marketing in the New Era of Data Privacy

Self-Storage Investing 2023 Education Video Package

What’s What in Self-Storage Real Estate? Living in the Now, Forecasting the Future
Interpreting Self-Storage Facility Value in Today’s Changeable Market
Getting Self-Storage Owners to Sell Their Facilities: Insider Acquisition Tips
Traversing the Sea of Self-Storage Finance, No Matter the Economic Climate
The Newbie Investor’s Guide: Finding a Successful Start in Self-Storage
Getting Out, Cashing In: Positioning Your Self-Storage Property for Sale
Securing Funds in a Time of Uncertainty: Insight to Self-Storage Underwriting

Self-Storage Operations 2023 Education Video Package

30 Things I Wish I Knew Before I Started My Self-Storage Operation
Going Nuclear With Your NOI: Ways to Ignite Income, Defuse Expenses and Fuel Facility Value
The Self-Storage Metrics Every Manager Must Know—and Leverage—to Be Utterly Indispensable
The Perfect Marketing Mix: Blending Digital and Traditional Tactics to Get More Business in the Door
Their Perception Is Your Reality: How to Influence the Key Groups That Determine Self-Storage Success
Which Way Is Up? Where Google Is Headed and How It’s Going to Help You Outrank Competitors
The Self-Storage Glow-Up: 5 Things Your Facility Needs to Be the Best Revenue-Getter

Self-Storage Technology 2023 Education Video Package

Avoiding Overload: How to Honestly Evaluate Your Self-Storage Technology Needs
Insider Tips for Automating Self-Storage and Making That Coveted Mailbox Money
Wielding Technology to Centralize—and Futurize—Your Self-Storage Sales Center
Shopping for Self-Storage Software? Guidance to Help You Grasp Types, Features and Benefits
How I Turned My Family's Self-Storage Operation on Its Head: An Automation Case Study
Running Defense: What You Need to Keep Your Self-Storage Facility Safe and Secure
Don’t Be a Cyber Sucker! Protecting Your Self-Storage Business From Online Attack

Self-Storage Wealth 2023 Education Video Package

5 Things You Must Know to Raise Money for Your Next Self-Storage Venture
Making Millions in Self-Storage: How to Find Opportunities, Outwit Competitors and Win Deals
Fast-Tracking Your Self-Storage Investment Portfolio: What It Takes and Lessons Learned
Getting Tactical About Taxes: Clever Strategies for Expanding Your Self-Storage Empire
For more detailed descriptions, please refer to the individual product pages.

Self-Storage Staffing 2023 Education Video Package

Hiring Hell? Securing Top-Quality Self-Storage Staff, Even in Today’s Infernal Labor Market
The Intrapreneur Work Culture: What It Is and How Your Self-Storage Operation Can Get One
Give Them What They Want! Secrets to Staff Compensation, Motivation and Retention

For more detailed descriptions, please refer to the individual product pages.

Self-Storage Operator Essentials 2023 Education Video Package

Wed, 07 Jun 2023 21:08:07 GMT

Get 21 education sessions that address important aspects of self-storage facility operation. This discount bundle addresses issues of sales, service, marketing, revenue, staffing, technology, legal and more.

Format: Streaming video
Duration: Approximately 21 hours

Self-Storage Operator Essentials 2023 Education Video Package

Streaming video is now available in discount packages! Now you can get 21 sessions from the Operations, Technology, Staffing and Editor’s Choice education tracks at the 2022 Inside Self-Storage World Expo in one convenient bundle. This product offers significant savings off the individual video prices and features self-storage experts discussing important topics related to self-storage facility operation, including sales, customer service, marketing, revenue management, staffing, technology, legal compliance and more. It includes:

Self-Storage Operations 2023 Education Video Package

30 Things I Wish I Knew Before I Started My Self-Storage Operation
Going Nuclear With Your NOI: Ways to Ignite Income, Defuse Expenses and Fuel Facility Value
The Self-Storage Metrics Every Manager Must Know—and Leverage—to Be Utterly Indispensable
The Perfect Marketing Mix: Blending Digital and Traditional Tactics to Get More Business in the Door
Their Perception Is Your Reality: How to Influence the Key Groups That Determine Self-Storage Success
Which Way Is Up? Where Google Is Headed and How It’s Going to Help You Outrank Competitors
The Self-Storage Glow-Up: 5 Things Your Facility Needs to Be the Best Revenue-Getter

Self-Storage Technology 2023 Education Video Package

Avoiding Overload: How to Honestly Evaluate Your Self-Storage Technology Needs
Insider Tips for Automating Self-Storage and Making That Coveted Mailbox Money
Wielding Technology to Centralize—and Futurize—Your Self-Storage Sales Center
Shopping for Self-Storage Software? Guidance to Help You Grasp Types, Features and Benefits
How I Turned My Family's Self-Storage Operation on Its Head: An Automation Case Study
Running Defense: What You Need to Keep Your Self-Storage Facility Safe and Secure
Don’t Be a Cyber Sucker! Protecting Your Self-Storage Business From Online Attack

Self-Storage Staffing 2023 Education Video Package

Hiring Hell? Securing Top-Quality Self-Storage Staff, Even in Today’s Infernal Labor Market
The Intrapreneur Work Culture: What It Is and How Your Self-Storage Operation Can Get One
Give Them What They Want! Secrets to Staff Compensation, Motivation and Retention

Self-Storage Editor’s Choice 2023 Education Video Package

Surviving the Forest of Social Media: How Any Self-Storage Operator Can Make It on Their Own
The One Stop Way: Why and How We Turned Our Self-Storage Portfolio Into a Self-Sustaining Brand
Federal Laws That Apply to Your Local Self-Storage Facility and How They Impact Your Business
What You Need to Know About Digital Marketing in the New Era of Data Privacy

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the following discount package:

Total Self-Storage Solutions 2023 Education Video Package

Self-Storage Editor's Choice 2023 Education Video Package

Wed, 07 Jun 2023 21:13:58 GMT

Get seven education sessions on important self-storage topics selected by ISS editors. This discount bundle offers insight to social tokens, marketing, boat/RV storage, conversions, legal issues and more.

Format: Streaming video
Duration: Approximately 7 hours

Self-Storage Editor’s Choice 2023 Education Video Package

Streaming video is now available in discount packages! Now you can get all seven sessions from the Editor’s Choice education track at the 2023 Inside Self-Storage World Expo in one convenient bundle. This product offers significant savings off the individual video prices and features experts discussing important self-storage topics selected by the ISS editorial team. It includes:

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the following discount packages:

Self-Storage Operations 2023 Education Video Package

Wed, 07 Jun 2023 21:17:17 GMT

Get seven education sessions focused on self-storage business operations. This discount bundle offers insight to net operating income, data and performance, marketing, online visibility, revenue and more.

Format: Streaming video
Duration: Approximately 7 hours

Self-Storage Operations 2023 Education Video Package

Streaming video is now available in discount packages! Now you can get all seven sessions from the Operations education track at the 2023 Inside Self-Storage World Expo in one convenient bundle. This product offers savings off the individual video prices and features self-storage experts discussing issues that are important to facility owners and managers. It includes:

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the following discount packages:

Surviving the Forest of Social Media: How Any Self-Storage Operator Can Make It on Their Own

Wed, 07 Jun 2023 20:00:55 GMT

In this session, our experts will help you see the trees from the social media forest and help you leverage the right platforms to grow your self-storage audience and boost your online presence.

Speakers: Sue Haviland, Owner, Haviland Storage Services; Natalie Luciani, Site Manager, Sav On Moving & Storage; Savanna Rahn, Owner and Founder, The Alter Agency
Format: Streaming video
Duration: Approximately 50 minutes

Surviving the Forest of Social Media: How Any Self-Storage Operator Can Make It on Their Own

Navigating social media for content-marketing purposes can be like entering a forest without a map. You can’t expect to reach your destination, much less make it out unscathed, without a clear path! In this session, our experts will help you see the trees from the forest and help you leverage the right platforms to grow your self-storage audience and boost your online presence. Get TikTokin’ toward success!

You'll learn:

Easy ways facility managers can leverage social media
The best social media platforms to use
How to formulate a plan that’s right for your operation
The right mix of content to boost your online presence
The dos and don’ts of social media

This product is also included as part of the following discount packages:

The One Stop Way: Why and How We Turned Our Self-Storage Portfolio Into a Self-Sustaining Brand

Wed, 07 Jun 2023 20:02:43 GMT

In this session, our presenter will discuss why his self-storage operation moved away from third-party management and branding to launch its own operating platform as well as how it’s done so successfully.

Speaker: Scott Krone, Founder, Coda Management Group/One Stop Self Storage
Format: Streaming video
Duration: Approximately 50 minutes

The One Stop Way: Why and How We Turned Our Self-Storage Portfolio Into a Self-Sustaining Brand

Running a profitable self-storage business is one thing; creating a recognizable and sustaining brand is another. In 2021, our presenter’s company moved away from third-party management and branding to launch its own operating platform. Today, it has branded locations across five states and is growing its portfolio. Our presenter will discuss the details that led to their decision and how they traversed the process successfully.

You'll learn:

The reasons to shift away from third-party branding
The steps you must take to get started on the road to independence
The essential building blocks to a self-sustaining brand
How to grow your brand and power your business
Why brand identity creates value for a self-storage portfolio

This product is also included as part of the following discount packages:

The Perfect Marketing Mix: Blending Digital and Traditional Tactics to Get More Business in the Door

Wed, 07 Jun 2023 20:40:17 GMT

Which self-storage marketing tactics should you still be using? In this session, learn the right blend of traditional and digital strategies to get more people through your door and rent more units.

Speakers: Tyler Anthony, Director of Marketing, StoragePug; Carol Mixon, Owner, SkilCheck Services Inc.
Format: Streaming video
Duration: Approximately 50 minutes

The Perfect Marketing Mix: Blending Digital and Traditional Tactics to Get More Business in the Door

At the end of the day, nothing is more important than getting new customers to come to your self-storage facility. How do you turn digital traffic into physical traffic? Which marketing tactics should you still be using? In this session, our presenters will share the right blend of traditional and digital strategies to get more people through your door and rent more units.

You'll learn:

How to make the most of your Google Business Profile
What makes an effective self-storage website
How facility visibility and signage drive traffic
Which marketing campaigns work (and which don’t)
How digital and physical marketing can mingle successfully

This product is also included as part of the following discount packages:

Which Way Is Up? Where Google Is Headed and How It’s Going to Help You Outrank Competitors

Wed, 07 Jun 2023 20:42:49 GMT

Google’s evolution is significant. Our presenter addresses the search engine’s progression, particularly recent changes, and how your company can take advantage of SEO best practices to outrank competitors.

Speaker: Steve Lucas, CEO and Principal, The Storage Group
Format: Streaming video
Duration: Approximately 50 minutes

Which Way Is Up? Where Google Is Headed and How It’s Going to Help You Outrank Competitors

Google dominates, and its evolution is significant. What was once a simple search engine has become an ever-changing algorithm. Where does your website rank in search results? How can you ensure you appear high on the first page? Our presenter will address Google history and progress, particularly recent changes and how your company can take advantage of SEO (search engine optimization) best practices to outrank competitors.

You'll learn:

The evolving history of Google algorithms and the impact of SEO on the storage industry
What an algorithm is and why it matters
How algorithms are changing at lightning speed and how to keep up
The future of Google algorithms and SEO
SEO best practices for self-storage operators

This product is also included as part of the following discount packages:

What You Need to Know About Digital Marketing in the New Era of Data Privacy

Wed, 07 Jun 2023 20:20:55 GMT

Apple and Google are now prioritizing user privacy and eliminating third-party cookie tracking. Learn how advertising data will likely decline and prepare for the probable impact on your marketing capabilities.

Speaker: Melanie Terschak, Marketing Director, Go Local Interactive
Format: Streaming video
Duration: Approximately 50 minutes

What You Need to Know About Digital Marketing in the New Era of Data Privacy

Self-storage marketers have come to rely on cookie tracking to boost online conversions and secure rentals; however, Apple and Google are now prioritizing user privacy and eliminating third-party tracking on their platforms. Our presenter will explain how advertising data will likely decline as a result as well as the probable impact on your marketing capabilities. Attend this session if you want to be prepared!

You'll learn:

What cookies are and why they’re important to digital marketing
How the lack of tracking on major platforms will impact your marketing campaigns
What the future of marketing and data privacy will look like
How to use existing customer data to improve digital-marketing performance
Steps to take in preparation for a world without cookies

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2022 Education Video Package

Sun, 26 Jun 2022 04:04:20 GMT

Get 42 seminars addressing the full spectrum of self-storage: development, construction, customer experience, investment, ownership, management, marketing, technology and more. Enjoy significant savings!

Format: Streaming video
Duration: Approximately 32 hours

Total Self-Storage Solutions 2022 Education Video Package

Streaming video is now available in discount packages! Now you can get all 42 sessions from the Building, Innovation, Investing, Management, Ownership and Protection education tracks at the 2022 Inside Self-Storage World Expo in one convenient bundle. This product offers significant savings off the individual video prices and features self-storage experts discussing important topics related to self-storage development, construction, customer experience, investment, ownership, management, marketing, technology, risk management and more. It includes:

Self-Storage Building 2022 Education Video Package

Breaking Barriers, Building Bridges: Getting Municipal Buy-In for Your Self-Storage Project
Straight Talk About Self-Storage Construction: Materials, Timelines and Budgets
Divine Design for Self-Storage: How to Plan a First-Class Facility
Learning From Mistakes: Lessons That May Save Your Next Self-Storage Development
The Self-Storage Conversion Process and the Art of Adaptive Reuse
Making Market Waves and Money With Boat & RV Storage
Got You Covered: Insight to Help You Choose, Fix, Maintain or Replace Your Self-Storage Roof

Self-Storage Innovation 2022 Education Video Package

Technology You Must Use in Self-Storage Today: What You Gain by Adopting and Lose by Skimping
Transitioning from Traditional to Automated Self-Storage … It’s Easier and Cheaper Than You Think!
The Ins and Outs of Self-Storage Access Gates: Design, Safety, Integrations and More
Way Beyond the Phone: Call-Center Innovation and What It Can Do for Your Self-Storage Business
Don’t Waste Your Virtual Real Estate! How to Optimize Your Self-Storage Website
Dominating in the Online Self-Storage Space: The Latest Digital-Marketing Strategies and Trends
The Culture of Virtual Convenience: Customer-Experience Innovation in Self-Storage

Self-Storage Investing 2022 Education Video Package

Self-Storage Investing Panel: How to Shake ‘Analysis Paralysis’ and Pursue Your Industry Dream
Finessing Your Self-Storage Pro Forma: Honest Examples and How to Reach a Real-World ROI
Don’t Be Basic! Pushing the Limits of Self-Storage Financing With Creative Capital Options
From Mom-and-Pop Shop to Corporate Consolidation: Pros, Cons and Strategy for Self-Storage Owners
Fiscal Fundamentals: An Elemental Guide to Self-Storage Financing
Unlisted Bliss: How to Find and Make Money Through Off-Market Self-Storage Deals
Prospering in the Face of Inflation: Maximizing Your Self-Storage Asset When Everything Costs More

Self-Storage Management 2022 Education Video Package

The 5 Levers Every Self-Storage Manager Must Pull to Maximize Facility Revenue
Changing the Psychology of Self-Storage Rentals: A Tiered-Value Approach to Unit Pricing
Better Leads and More of Them: Matching Your Self-Storage Marketing to the New Customer Journey
Hiring Services for Your Self-Storage Business: How to Vet and Choose Vendors and Negotiate Like a Pro
Zero Tolerance for Rent Loss: Ways to Prevent and Collect Self-Storage Debt
The Add-On Advantage: Current and Emerging Profit Centers to Boost Self-Storage Revenue
Management or Leadership? Discovering the Right Mix to Be a Self-Storage Superstar

Self-Storage Ownership 2022 Education Video Package

Soup Up Your Sales Team! A Self-Storage Owner’s Guide to Powerful Staff Performance
Building and Refining an Operations Budget: The Financial Plan You Need for Self-Storage Success
Optimizing Your Self-Storage Rental Rates for Higher NOI and Facility Value
Crack the Code: The Right Combination of Self-Storage Marketing Channels to Maximize Return
Wielding the Power of Tax Benefits to Improve Your Facility’s Form, Function and Energy Efficiency
Being a Hands-On Self-Storage Owner: Why It's Good to Stay Involved in the Day-to-Day Business
Reading Your Financial Story: Interpreting Self-Storage P&Ls and Other Financial Statements

Self-Storage Protection 2022 Education Video Package

Wild Weather Ahead! What Self-Storage Operators Need to Be Prepared
Self-Storage Facility Safety: Avoiding Personal Injury, Property Damage and Other Scary Stuff
Busting the Baddies: A Comprehensive Guide to Self-Storage Crime Prevention
Using Tenant Insurance and Protection Plans to Shield Your Self-Storage Operation
Court Rules: Impactful Self-Storage Legal Cases and What They Mean for Your Business
Modernizing Your Self-Storage Lease Agreement for a Post-Pandemic World
Carefully Reclaim Your Space: Lien Legislation and Self-Storage Auctions

For more detailed descriptions, please refer to the individual product pages.