Training Materials

How to Conduct a Self-Storage Feasibility Study

Thu, 22 Feb 2024 22:13:05 GMT

This four-part video course will give self-storage investors and developers the tools to perform their own desktop feasibility study. Learn to conduct research, make assessments, manage assumptions and more.

Creator: Charlie Kao, Principal, Twin Oaks Capital
Format: Streaming video
Duration: 59 minutes

How to Conduct a Self-Storage Feasibility Study

Determining whether a piece of land is suitable for a potential self-storage project shouldn’t be a guessing game. Rather, pursuing an acquisition or new build should be done with sharp insight gained from a thorough feasibility study. Doing otherwise can be financially disastrous.

This video course by Charlie Kao, a founding partner with Twin Oaks Capital, is designed to help investors and developers determine project strength. Presented in four sections, it will teach you to conduct your own desktop feasibility report, sharing the tools to conduct research and make market assessments. It’ll also provide commentary to lenders and potential investment partners on assumptions such as square feet per capita, market demand and other economic factors that impact viability but may not be addressed in available census data.

Topics include:

Section 1

Market-study scope
Industry outlook and market considerations
Site review (aerial and map view)
Site evaluation

Section 2

Market review
Demographics
Neighborhood
Competitors by location
Competitor profiles
Potential new development
Demand analysis

Section 3

Lease-up period
Competitor rate matrix
Unit-mix recommendation and revenue

Section 4

12-month stabilized income statement
Executive summary
Consultant profile

About the Creator

Charlie Kao is a self-storage operator and industry expert in the areas of real estate brokerage, asset management, feasibility, consulting and construction management. His company, Twin Oaks Capital, is Grand Rapids, Michigan-based commercial real estate firm specializing in self-storage and multi-family assets. Its affiliates have owned, operated and planned more than 3 million square feet of storage across North America, with a specialization in Northern climates and difficult terrains.

Managing a Self Storage Facility - Book and Training Workbook Combo

Wed, 17 Aug 2022 19:12:37 GMT

This discounted combo package by industry expert Bob Copper includes a book and companion training manual that will help self-storage operators manage their properties effectively and professionally.

Author: Bob Copper, Owner, Self Storage 101
Format: Softcover (USPS Shipping Required)
Length: 113 Pages (Book), 44 Pages (Workbook)

NOTE: Please allow up to three business days for the processing of your order.

Managing a Self Storage Facility - Book and Training Workbook Combo
Get two great products at a special package price! This package includes the book "Managing a Self Storage Property Effectively and Professionally," as well as the companion "Managing a Self Storage Facility Training Workbook."

Self-storage is a highly manger-centric business. There are few business models in which the success or failure of the business is so clearly and intricately intertwined with the manager's skills, personality, customer-service attitude and common sense. Professional self-storage managers need three primary skills to succeed: sales, collections and time management. In his book, author Bob Copper discusses all three in detail, helping managers to succeed at the highest levels of performance. Readers will learn how to rent more space, collect more money and get it all done in an efficient manner through this comprehensive yet simple-to-understand book.

Topics include:

Why self-storage managers fail to succeed
Characteristics of a successful manager
Customer motivations
Why you need and how to create an effective sales presentation
Why collections are important
Types of collections calls
Steps to effective collections
Documenting collections efforts
Effective time-management skills and tools
Time-management exercises

The workbook is a companion training tool facility operators can use as part of their own in-house training program. It walks the facility manager through the tools for operational success in an easy-to-understand manner.

To purchase the book individually, click here. To purchase the workbook individually, click here.

Bob Copper is the partner in charge of industry consulting firm Self Storage 101 and founder of Copper Storage Management, a third-party management company that specializes in automated self-storage operation. As a prominent consultant, author, speaker and trainer, Bob has worked extensively with hundreds of self-storage owners, operators and managers to develop strategies for operational improvement, revenue growth and value enhancement. As a self-storage owner himself, he has a unique perspective that relates to working with other operators. Bob and his team have conducted countless facility audits and operational reviews, market studies, and due-diligence projects. They are sought out for their unbiased opinions and many successful and productive years of experience. Bob's books, training webinars and live sessions are among the most popular in the business.

Revenue Management 101: Effective Techniques to Increase Income and Value for Self-Storage Assets

Thu, 20 Jan 2022 16:24:28 GMT

This book by self-storage industry expert Bob Copper provides effective techniques and easy-to-implement strategies for increasing facility revenue and asset value.

Author: Bob Copper, Owner, Self Storage 101
Format: Softcover (USPS Shipping Required)
Length: 38 Pages

NOTE: Please allow up to three business days for the processing of your order.

Revenue Management 101: Effective Techniques to Increase Income and Value for Self-Storage Assets
Learning the art of effective revenue management is one of the most important skills the self-storage owner/operator can have. Using the proven and effective techniques outlined in this book, industry professionals will increase facility revenue and asset value. This guide takes the mystery out of revenue management and provides clear and easy-to-implement strategies for undertaking this important task.

Topics include:

Why revenue management is important
Renting more space
Reducing discounts
Increasing street rates
Increasing rents to existing tenants
Increasing ancillary income
Improving collections
Understanding basic reporting
Implementing a revenue-management system

Customer Service 101: Providing a Superior Self-Storage Experience

Thu, 20 Jan 2022 16:25:17 GMT

This book by industry expert Bob Copper provides proven ideas and techniques for delivering the highest level of customer service, thereby creating customer satisfaction and ensuring business success.

Author: Bob Copper, Owner, Self Storage 101
Format: Softcover (USPS Shipping Required)
Length: 40 Pages

NOTE: Please allow up to three business days for the processing of your order.

Customer Service 101: Providing a Superior Self-Storage Experience
Providing a superior customer-service experience for tenants is one of the most important things a self-storage manager can do to ensure the success of his facility. This book discusses common-sense ideas and techniques proven to provide the self-storage customer with the highest levels of service and satisfaction. By using the approaches outlined in this book, you can clearly differentiate yourself as "the" self-storage professional in your market.

Topics include:

What is superior customer service?
What is your customer-service attitude?
Learning to communicate with customers
Handling customer complaints
Customer basic needs
Customer-service tips
Driving a customer crazy
10 service do's and don'ts
Handling difficult customers
Famous customer-service quotes

Sales 101: Using Effective Sales Techniques to Rent More Units

Thu, 20 Jan 2022 16:25:58 GMT

This book shares common-sense ideas and techniques to teach anyone how to succeed at self-storage sales, enabling you to rent more space and generate more revenue.

Author: Bob Copper, Owner, Self Storage 101
Format: Softcover (USPS Shipping Required)
Length: 44 Pages

NOTE: Please allow up to three business days for the processing of your order.

Sales 101: Using Effective Sales Techniques to Rent More Units
If you're the manager of a self-storage facility and you want to rent more units and make more money, then this book is for you! While most of us are not "born salespeople," all of us can learn to be great salespeople. This book shares common-sense ideas and techniques to teach anyone how to succeed at self-storage sales. The skills in this book will enable you to turn more prospects into tenants, rent more space and generate more revenue.

Topics include:

Why you need an effective sales presentation
The competitive market place
The rule of thirds
Customer motivations: why people need, choose and leave a storage facility
An effective phone-sales presentation
Six steps to a great sales presentation
The bottom line

Managing a Self Storage Facility Training Workbook

Thu, 20 Jan 2022 16:27:48 GMT

This is a companion training tool for the book "Managing a Self Storage Property Effectively and Professionally." Facility operators can use these resources as part of their own in-house training program.

Author: Bob Copper, Owner, Self Storage 101
Format: Softcover (USPS Shipping Required)
Length: 44 Pages

NOTE: Please allow up to three business days for the processing of your order.

Managing a Self Storage Facility Training Workbook
This workbook is a companion training tool for the book "Managing a Self Storage Property Effectively and Professionally," also authored by Bob Copper. Facility operators can use these resources in tandem as part of their own in-house training program. The workbook walks the facility manager through the tools for operational success in an easy-to-understand manner: sales, collections and time management.

To learn more about the companion book, click here. To purchase a combination package that contains both products at a discounted price, click here.

How to Make BIG Money in Self-Storage [6-Part Investor Course]

Thu, 20 Jan 2022 17:23:08 GMT

EXCLUSIVE PRICE! Get access to a six-video online investor course that teaches you to find and evaluate self-storage deals, fund acquisitions, manage your new properties, and develop a mindset for success.

Creator: Scott Meyers, Founder, Self Storage Investing
Platform: Third-party online streaming video
Duration: 2 hours, 40 minutes

IMPORTANT! PLEASE READ!
Your order provides access to online courses via a third-party platform. When you complete your purchase, you will immediately receive a PDF voucher containing instructions to redeem the offer, which you'll find in your "My On-Demand Library."

How to Make BIG Money in Self-Storage [6-Video Investor Course]
As one of the highest-performing commercial real estate assets, self-storage continually draws attention from investors, particularly those who crave a path to passive income. But while the industry has inherent advantages, you still must know how to identify and solidify good opportunities and turn them into wealth. This six-part course led by Scott Meyers, founder of Self Storage Investing, will help those new to the industry begin their journey with a solid foundation.

Presented in six videos, “How to Make BIG Money” will help you steer clear of the critical mistakes investors make when they aren’t armed with critical self-storage knowledge. You’ll learn how to find and evaluate potential deals, fund acquisitions, manage your new properties, and develop the proper mindset for success.

The six sessions are:

Top 10 Reasons to Invest in Self-Storage
How to Analyze Self-Storage Facilities
Funding, the SBA and Private Money
Top 10 Mistakes and Pitfalls and How to Avoid Them
Critical Steps for Self-Storage Investing Success
Real-Life Self-Storage Case Study

Note: This course is also part of a more robust product, "Self-Storage Investing Course: Finding Private Money," which includes 13 additional videos from "The Private Money Summit," plus access to analysis software.

About the Creator
Scott Meyers is principal of Kingdom Storage Holdings, whose affiliated companies focus on the acquisition, development and syndication of self-storage facilities nationwide. His owned portfolio comprises more than 2.2 million square feet in about 13,000 units. He’s also the founder of selfstorageinvesting.com, an education company that provides online courses, educational tools, live events and mentoring designed to help others launch their own self-storage businesses.

Self-Storage Investing Course: Finding Private Money

Thu, 20 Jan 2022 17:23:55 GMT

EXCLUSIVE PRICE! Get access to a 19-part investor course that teaches you to evaluate self-storage acquisitions and structure and fund deals through private capital, plus access to Valuator analysis software.

Creator: Scott Meyers, Founder, Self Storage Investing
Platform: Third-party online streaming video, cloud-based software
Duration: Approximately 18 hours, 40 minutes

IMPORTANT! PLEASE READ!
Your order provides access to online courses and software via a third-party platform. When you complete your purchase, you will immediately receive a PDF voucher containing instructions to redeem the offer, which you'll find in your "My On-Demand Library."

Self-Storage Investing Course: Finding Private Money
A turbulent economy has made things difficult for commercial real estate investors, particularly those who cling to outdated fundraising methods. In contrast, savvy investors who are quick to adapt to changing dynamics are taking control of the marketplace, creating serious wealth and tapping into the more than $32 billion in private money. This course led by Scott Meyers, founder of Self Storage Investing, will show you how to join them!

Through a series of 19 online videos in a two-course bundle, Meyers and his team lead you through the basics of evaluating potential deals. They’ll reveal how they’ve secured seven-figure investment from private capital to help fuel their own self-storage ventures. This product also includes access to Valuator analysis software.

Your purchase includes:

COURSE 1: How to Make BIG Money in Self-Storage [6 Videos]
COURSE 2: The Private Money Summit [13 Videos]
Valuator Analysis Software

COURSE 1: How to Make BIG Money in Self-Storage [6 Videos]
Presented in six videos, “How to Make BIG Money” will help you steer clear of the critical mistakes investors make when they aren’t armed with critical self-storage knowledge. You’ll learn how to find and evaluate potential deals, fund acquisitions, manage your new properties, and develop the proper mindset for success.

The six sessions are:

Top 10 Reasons to Invest in Self-Storage
How to Analyze Self-Storage Facilities
Funding, the SBA and Private Money
Top 10 Mistakes and Pitfalls and How to Avoid Them
Critical Steps for Self-Storage Investing Success
Real-Life Self-Storage Case Study

Note: Access to "How to Make BIG Money in Self-Storage" is also available as a standalone purchase.

COURSE 2: The Private Money Summit [13 Videos]
Meyers brings together his SEC syndication attorney, self-directed 401(k) expert and special guests to teach you how to source and finance deals by leveraging other people’s money. Filmed over three days, the summit includes 13 videos that go in-depth on how to structure and fund deals in today's economy with the power of private investors.

The 13 sessions are:

The Plan
Become a Private Money Superman
Crowdfunding Your Self-Storage Deals
Raising Capital Through Your Own Private Retirement Accounts
How to Find Lenders and Present Offers
Living in a Declining Occupancy World/Be Prepared for a Major Population Shift
The Flow and Forms
Self-Directed 401(k)
Three Case Studies
Next Steps and Q&A
Bonus Session: Macroeconomics and Monetary Policy/Quantitative Easing

Valuator Analysis Software
Normally available only through a $590 annual subscription, Valuator is a software tool that allows you to analyze self-storage facilities and make realistic projections. It allows you to:

Analyze potential self-storage acquisitions
Determine net operating income
Project monthly cash flow, cash-on-cash return, breakeven point
Calculate capitalization rate, debt-service coverage ratio, cost per square foot
Make future projections
Form an exit strategy target value
More

Self-Storage Key of Knowledge: Manager-Training Kit [USB Drive]

Thu, 20 Jan 2022 16:34:20 GMT

This USB drive contains an essential set of written and recorded training materials designed to train self-storage managers on collections, customer service, facility management and sales.

READ FIRST! There are three USB drive products available in the “Self-Storage Keys of Knowledge” series. SOME CONTENT IS DUPLICATED between the three offerings. To see a detailed breakout of key contents and choose the best fit for your individual needs, please view this side-by-side comparison chart.

Creator: Bob Copper, Owner, Self Storage 101
Platform: USB Drive (USPS Shipping Required)
File Formats: PDF, PowerPoint, Windows Media, Word

NOTE: Please allow up to three business days for the processing of your order.

Self-Storage Key of Knowledge: Manager-Training Kit
Successful self-storage businesses begin with the facility manager, who must be the face of the operation and serve as property manager, collections agency, customer-service department and salesperson. This USB drive contains an essential set of written and recorded training materials designed to help managers increase the efficiency and profitability of a storage business. The handy USB drive includes:

Collections

“Collections 101: Using Effective Collections Techniques to Increase Revenue and Profits” video
“Effective Collection Techniques Without Sacrificing Customer Service” presentation slides
“Self Storage Auctions” presentation slides

Customer Service

“Customer Service 101: Using Common Sense to Provide Superior Customer Service” presentation and video
“Handling Difficult Customers” tip sheet

Facility Management

“Managing a Self Storage Facility” book
Article on effective time-management training

Sales

“Sales 101: Turn More Prospects Into Tenants” presentation and training video
“Rent More Space with Effective Phone Sales Skills” workbook
“Price Stalls” tip sheet
“NOT Renting Space Is an Expensive Proposition” article
“Using the ‘Yes or Yes’ Sales Technique” presentation slides

About the Creator
Bob Copper is owner and partner in charge of Self Storage 101, an industry consulting firm specializing in operational improvement, training, audits, feasibility and market studies, and due diligence. He's also founder of Copper Storage Management, a third-party management company that specializes in automated self-storage operation. As a prominent consultant, author, speaker and trainer, Bob has worked with hundreds of self-storage owners, operators and managers to develop strategies for operational improvement, revenue growth and value enhancement. As a self-storage owner himself, he also has a unique perspective that relates to working with other operators.