Examine the challenges and considerations for self-storage conversion projects, including how to balance the functional and aesthetic to maximize rentable space and return on investment.

Learn how to step up your self-storage grassroots marketing game by effectively leveraging marketing dollars and planning winning campaigns. Topics include targeted strategies and community-based efforts.

Learn how to leverage social media to personify your self-storage brand and engage customers across multiple channels. Topics include content creation, native advertising, SEO and more.

Learn how to recognize and analyze worthwhile self-storage buying opportunities. Topics include important numbers to know, identifying properties with upside, and the best opportunities in today’s market.

Learn how to track leads and ensure self-storage marketing dollars are spent wisely. Topics include verifying which campaigns provide the best return on investment and which platforms deliver the best yield.

Get the knowledge you need to avoid common legal mistakes made by self-storage operators in the areas of bailments, vehicle storage, bankruptcy and the Service Members Civil Relief Act.

Two well-versed industry veterans draw on 50 years of self-storage experience to share their successes and failures. The conversation explores all aspects of facility ownership and operation.