This forward-looking panel provides insight from self-storage experts as they shed light on key cost-related issues and their potential impact on building in 2024 and into the foreseeable future.

Speaker: Dallas Cothrum, President, Masterplan
Format: Streaming video
Duration: Approximately 50 minutes

Rock of Ages: How Generational Change Is Influencing All Aspects of the Self-Storage Industry
Generational change shapes American buying habits, which impacts not only the future of our communities but the success of all businesses, including self-storage facilities. This session will examine how the shift from Baby Boomers to Millennials and Generation Z is impacting everything from real estate to local politics, and in turn, operational decision-making. Understanding these trends will help you excel in the now while preparing for tomorrow.

You'll learn:

• Why it’s important to understand the habits of each generation as a customer segment
• Why market demand is often inconsistent with political will 
• The impact of elected officials who are swayed by the preferences of their generational cohort
• Homebuying trends among young professionals and what they mean for self-storage
• The habits of aging Baby Boomers, and why understanding them is critically important

This product is also included as part of the following discount packages

Total Self-Storage Solutions 2024 Education Video Package
Self-Storage Operator Essentials 2024 Education Video Package
Self-Storage Big Picture 2024 Education Video Package
Self-Storage Builder/Investor Essentials 2024 Education Video Package