This Guidebook addresses key aspects to self-storage ownership and management providing insight to revenue, sales, legal issues, marketing, maintenance, liability, technology, security and much more.

204 Pages
PDF Format

NOTE: This digital Guidebook is in PDF format. Upon completion of purchase, it will be immediately available to you in your "My On-Demand Library."

Inside Self-Storage Facility-Operation Guidebook 2020 [Digital]
Whether you’re a self-storage owner or manager, your understanding of the myriad aspects connected to facility operation has a direct correlation to the success and sustainability of the business. This Guidebook provides guidance to help operators maximize the performance of a self-storage asset with respect to occupancy, revenue, curb appeal, sales, customer service, marketing, staffing, security and so much more. Topics include:

Big-Picture Planning

• Policies and procedures
• Preparing for recession
• Impact of climate change
• Succession planning
• Competition analysis

Revenue Management

• Financial forecasting
• Budgeting
• Occupancy and rates
• Hidden revenue
• Unit-mix strategies
• Discounting
• Collections
• Expenses
• Tax issues
• Lien sales

Sales & Service

• Brand ambassadorship
• Sales skills
• Customer experience
• Multi-generational approach
• Difficult customer situations
• Texting strategies

Site Maintenance

• Critical tasks
• Curb appeal
• Roof preservation
• Service for HVAC systems
• Pest prevention
• Mold eradication
• Security-systems upkeep

Safety & Security

• Best practices
• Crime prevention
• Working with law enforcement
• Crisis management
• Virtual threats
• Tech trends
• Security components and tools
• Property access
• Unit-door security

Legal & Insurance

• Top threats
• Rental agreements
• Subrogation waivers
• Lien laws
• Authorized access
• Employment laws
• ADA compliance
• Insurance coverages
• Tenant insurance/protection plans

Staffing & Career Development

• Hiring tips
• Compensation
• Staff training
• Company culture
• Employee diversity
• Staff evaluations
• Staff discipline
• Employee theft
• Workplace conflict
• Professional development
• Resident-manager rights

Marketing

• Budgeting
• Grassroots tips
• Offline strategies
• Word-of-mouth
• Media relations
• Digital presence
• SEO
• Digital advertising
• Web development
• Google My Business
• Reputation management
• Social media
• Content strategies
• Video
• E-mail
• Branding
• Analytics
• Planning

Technology

• Trends
• Tools
• Embracing change
• Management software
• Tech support
• Mobile strategies
• Voice-enabled devices
• Progressive Web Apps
• Internet of Things
• Kiosks
• Automation

Outsourcing

• Products and services
• Third-party management
• Site maintenance
• Professional employer organizations
• Staff training
• Web development
• Digital marketing
• Call centers

Add-On Services

• Retail
• Vehicle storage
• Moving services
• Truck rentals
• Wine storage
• Tenant insurance
• Cell towers
• Propane sales

If you prefer to purchase this guidebook in a softcover format, click here. To view other guidebooks in the 2020 series, click here.