This Guidebook addresses key aspects to self-storage ownership and management, providing insight to revenue, sales, legal issues, marketing, maintenance, liability, technology, security and much more.

220 Pages
PDF Format

NOTE: This digital Guidebook is a PDF. Upon completion of purchase, it will be immediately available to you in your "My On-Demand Library."

Inside Self-Storage Facility-Operation Guidebook 2021 [Digital]
Whether you’re a self-storage owner or manager, your understanding of the myriad aspects connected to facility operation has a direct correlation to the success and sustainability of the business. This Guidebook provides guidance to help operators maximize the performance of a self-storage asset with respect to occupancy, revenue, curb appeal, sales, customer service, marketing, staffing, security and so much more. Topics include:

Sales & Service

• Customer experience
• Community relations
• Sales skills
• Add-on sales
• Difficult customer situations

Revenue Management

• Budgeting
• Facility performance
• Rental rates
• Discounting
• Expenses
• Tax issues
• Collections
• Lien sales

Site Maintenance

• Site assessment
• Curb appeal
• Office care
• Facility sanitation
• Door maintenance
• Roof preservation
• HVAC upkeep
• Pest prevention
• Security-systems maintenance
• Improvement-project evaluation

Safety & Security

• Best practices
• Accident prevention
• Crime prevention
• Workplace violence
• Crisis management
• Disaster prevention
• Site security
• Security-system features
• Cyber scams

Legal & Insurance

• Top threats
• Rental agreements
• Lien laws
• Unit abandonment
• Tenant death, disappearance, divorce
• ADA compliance
• Employee theft
• Trademark infringement
• Cash laws
• Insurance coverages and claims

Staffing

• Hiring tips
• Job postings
• Compensation
• Policies and procedures
• Multi-site operation
• Company culture
• Work diversity
• Staff training
• Motivation and support
• Employee reviews
• Staff discipline

Career Development

• Management tips
• Interview advice
• Career advancement
• Leadership traits
• Area manager role
• Compensation
• LinkedIn tips
• Networking
• Personal growth

Marketing

• Budgeting
• Targeting
• Campaign tracking
• Brand building
• Lead generation
• Online reputation
• Referral programs
• Public relations
• Grassroots
• Email
• Web development
• Digital trends
• Search engine optimization
• Social media
• Video content

Technology

• Smart tools
• Virtual management
• Automation
• Mobile strategies
• Progressive Web Apps
• Customer-relationship management
• Management software
• Access control
• Security enhancements
• Systems integration
• Case study
• Staff training

Outsourcing

• Service contractors
• Third-party management
• Professional employer organizations
• Staff training
• Secret shopping
• Accounting
• Site maintenance
• Marketing agencies and services
• Call centers

Add-On Services

• Retail
• Truck rentals
• Vehicle storage
• Wine storage
• Records storage
• Cell towers
• Nontraditional ancillaries
• Case studies

If you prefer to purchase this guidebook in a softcover format, click here. To view other guidebooks in the 2021 series, click here.