This Guidebook addresses key aspects to self-storage ownership and management providing insight to revenue, sales, legal issues, marketing, maintenance, liability, technology, security and much more.

240 Pages
PDF Format

NOTE: This digital Guidebook is a PDF. Upon completion of purchase, it will be immediately available to you in your "My On-Demand Library."

Inside Self-Storage Facility-Operation Guidebook 2022 [Digital]
Whether you’re a self-storage owner or manager, your understanding of the myriad aspects connected to facility operation has a direct correlation to the success and sustainability of the business. This Guidebook provides guidance to help operators maximize the performance of a self-storage asset with respect to occupancy, revenue, curb appeal, sales, customer service, marketing, staffing, security, risk management, career development, technology and so much more. Topics include:

Revenue Management

• Occupancy
• Budgeting
• Expenses
• Rental rates
• Discounting
• Collections
• Tax issues
• Facility audits

Sales & Service

• Sales skills
• Leads and follow-up
• Customer experience
• Difficult customer situations
• Competition advice

Site Maintenance

• Curb appeal
• Task lists and guides
• Facility sanitation
• Roof maintenance
• Door upkeep
• Security components
• Digital assets
• Pest prevention
• Signage
• Capital improvements

Safety & Security

• Best practices
• Accident prevention
• Cyberattacks
• Crisis management
• Disaster prevention
• Crime prevention
• Site security
• Working with law enforcement
• Security-system features
• Unmanned sites
• Video challenges

Legal & Insurance

• Pandemic-related issues
• Lien-law updates
• Rental agreements
• Unit abandonment
• Wrongful sale
• Subpoenas and search warrants
• Tenant bankruptcy
• Website accessibility
• Employee theft
• Insurance coverages and claims
• Tenant insurance and protection plans

Staffing

• Policies and procedures
• Operations manual
• Workplace challenges
• Company culture
• Hiring tips
• Compensation
• Incentives and retention
• Staff training
• Employee reviews
• Staff discipline
• Exit interviews

Career Development

• Goal-setting
• Job skills
• Self-improvement
• Career advancement
• Leadership traits
• Time management
• Association benefits
• Workplace conflict

Marketing

• Brand-building
• Budgeting
• Digital strategies
• Website design
• Search engine optimization
• Online business listings
• Pay-per-click advertising
• Remarketing
• Campaign tracking
• Content strategies
• Video storytelling
• Social media
• Community relations
• Advertising

Technology

• Digital tools
• Contactless rentals
• Automation
• Self-service kiosks
• Mobile strategies
• Facial recognition
• Online chat
• Call centers
• Internet of Things
• Management software
• Humanizing tech

Outsourcing

• Service contractors
• Site maintenance
• Professional employer organizations
• Staff training
• Health benefits
• Marketing agencies
• Technology evaluations
• Third-party management

Add-On Services

• Retail
• Truck rentals
• Technology upgrades
• Wine storage
• Boat/RV storage
• Cell towers
• Amazon lockers

If you prefer to purchase this guidebook in a softcover format, click here. To view other guidebooks in the 2022 series, click here.