Marketing to Millennials: Understanding a New Generation of Self-Storage Buyers
Get a better understanding of Millennials and their power as a consumer group. This session examines key characteristics of this buying group to help self-storage operators market more effectively.
Speaker: Cheli Rosa, Director of Marketing, StorageStuff.Bid
Format: Streaming Video
Duration: Approximately 49 minutes
Marketing to Millennials: Understanding a New Generation of Self-Storage Buyers
Millennials now outnumber Baby Boomers. Not only do they make up half of today’s consumers, they’re becoming a significant sector of the U.S. workforce. These users represent a real shift in the way Americans think and make decisions. This session will examine key characteristics of this powerful buying group to help self-storage operators market to them more effectively. You’ll learn:
- Who Millennials are and why they matter to self-storage
- Key characteristics of the Millennial mindset
- What drives Millennial buying decisions, and how they differ from previous generations
- How Millennials can help rather than hurt the industry
- How to attract and establish relationships with Millennials
This product is also available in DVD format, both as a single and as part of the following discount packages:
Format: VID
