Stop Going With Your Gut! Installing Data-Driven Decision-Making at Your Self-Storage Facility
Technology and increased competition have changed the self-storage game dramatically. That’s why it’s important for small operators to leverage data to gain a competitive advantage. Learn how to do it!
Speaker: Matthew Van Horn, Co-Founder, 3 Mile Domination
Format: Streaming Video
Duration: 49 minutes
Stop Going With Your Gut! Installing Data-Driven Decision-Making at Your Self-Storage Facility
Gone are the days when self-storage operators could simply construct or acquire a facility, purchase a Yellow Pages ad and then wait for customers. Technology and increased competition have changed the game dramatically. Our presenter will discuss how small operators can leverage data to gain a competitive advantage. Grab you pick ax and gold pan; it’s time to mine your facility’s data!
You’ll learn:
- Why making gut decisions is dangerous
- The difference between correlation and causation as it relates to self-storage
- How technology has leveled the playing field between small and large operators
- How to sift through an endless sea of numbers to find the data you really need
- Marketing, hiring and sales-training strategies to elevate your business
This product is also available in DVD format, both as a single and as part of the following discount packages:
Format: VID
