Digital marketing is reliant on having a comprehensive program. If your time and budget are limited, which efforts are essential? This session offers the basic pieces necessary to create a productive plan.

Speaker: John Jordan, Co-Founder, Go Local Interactive
Format: Streaming Video
Duration: 49 minutes

The Minimum Effective Dose for Self-Storage Search Marketing
Digital marketing is reliant on having a comprehensive program. If your time and budget are limited, which efforts are essential? What are the most basic pieces necessary to create a productive plan? Our speaker will discuss these points of interest by answering the question: What’s the minimum effective dose for my search-marketing program?

You’ll learn:

• How to optimize your program with the right amount of SEO to see the biggest effect
• How much online media spend is needed to generate the best quality and quantity of leads
• The five tactics to stay “in the game” and remain effective with social media
• A checklist of the most important qualities your website must possess
• The fundamentals of reporting and measuring for success

This product is also available in DVD format, both as a single and as part of the following discount packages:

• Total Self-Storage Solutions 2018 Education DVD Package
• Self-Storage Operator Essentials 2018 Education DVD Package
• Self-Storage Marketing 2018 Education DVD Package