This session will help you understand how self-storage customers make their buying decisions. Gain the tools to reach customers, improve sales, exceed expectations and structure effective marketing programs.
Get tips on how to save money during self-storage construction and avoid costly mistakes related to site, office and building design. You’ll also learn how to compress timelines and prepare for opening day.
Learn a fresh approach to hiring the right self-storage manager the first time, including where to find quality candidates, how to evaluate applicants, how to cultivate solid interview questions, and more.
Learn how to get the most from selling moving and packing supplies with a better understanding of retail merchandising, using a plan-o-gram, and implementing strategic pricing and improved sales techniques.
Do you know when the self-storage customer experience actually begins? Learn about the impact phone skills, social media and curb appeal have on a customer’s experience and how to handle service issues.
Are you leveraging competitor information to benefit your self-storage business? Learn how touring and promoting referrals with competitors and other tools can be used to market your points of differentiation.
Find out why self-storage facilities should be taxed differently than other types of commercial real estate and learn how you can lower your taxes through an appeals process with your local assessor.
Learn about common self-storage operational mistakes and how to correct them, including who to trust to run a facility, common marketing errors, how to underwrite property income and expenses, and more.
This session will help self-storage managers perfect their phone-sales script and presentation. Learn the five parts of a sales call, how to increase your “kill rate,” closing techniques and more.
Learn how to evaluate potential sites, avoid common pitfalls and mitigate financial risks during the self-storage conversion process. Understand design challenges, regulation issues and more.