This Guidebook addresses key aspects to self-storage ownership and management providing insight to revenue, sales, legal issues, marketing, maintenance, liability, technology, security and much more.
Learn how to build a balanced and effective self-storage marketing strategy, including tactics to increase rentals. Discover industry-specific, core principles that can enable your success going forward.
Learn advanced strategies to extract more from self-storage Google Ads. Topics include geo-targeting, customer-density analysis, ad extensions and copy, quality score, bidding, and conversion tracking.
Marketing on a limited budget is difficult. Learn about a cost-effective, online system designed specifically for self-storage as well as tips on what works and doesn’t, and when to execute certain tasks.
Learn about online-accessibility principles and how to apply them to your self-storage business. Topics include how to evaluate your website, address common issues and protect your business against lawsuits.
Examine several novel methods to reach your self-storage audience online including Progressive Web Apps, new Web ranking factors, paid social media and other tactics designed to give you a competitive edge.
Explore the latest trends and technology in digital marketing and how self-storage fits in. Topics include the implications of artificial intelligence and machine learning, and why it’s important to act now.
Learn how to effectively engage with your local communities, self-storage prospects and customers by building a strong, hyper-local digital presence in your markets.
Looking to distinguish your facility from the competition? Customer reviews may be exactly what you need. Understand the logic behind reputation management and why it’s important to respond to reviews.
Learn the steps to create an effective website for your storage business, one that will increase rentals and positive user interactions. See how simple it is to have a site that looks good and performs well!